Social Copywriter
Mid-level Copywriting role at SALT XC. Toronto · full-time · CA$57,000–CA$65,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Write social and digital copy that builds brand affinity and cultural relevance
- Edit, publish, and refine posts for audience behavior and each brand’s voice
- Develop social concepts with content creators and expand standout ideas into larger brand work
- Keep profiles and page descriptions accurate, current, and on-brand
- Coordinate with internal partners on advertising concepts and community responses
What you bring
- At least one year in a comparable social or creative position
- An advertising portfolio featuring brand work, preferably for a widely followed CPG or lifestyle business
- Practical experience with a social management platform such as Sprout, Sprinklr, or Khoros
- Strong presentation and group communication skills, plus experience shaping brand strategy with creative and strategy colleagues
- Post-secondary study in marketing, advertising, or a related discipline is preferred
Who this fits
This role suits a social copywriter who understands online culture, audience behavior, and brand passion points, with an interest in food marketing and recognized creative work. You’ll work from Toronto in a hybrid arrangement and collaborate with colleagues in Toronto and Chicago. The job includes regular community interaction and close work with content, social, art direction, copywriting, and strategy partners.
From the employer
ROLE: SOCIAL COPYWRITER
TEAM: THE KITCHEN NORTH AMERICA
LOCATION: TORONTO (HYBRID)
COMPANY OVERVIEW:
The Kitchen brings together a range of disciplines and capabilities. It’s a team of creatives, producers, data analysts and social experts working together to deliver remarkable ideas that live in a variety of mediums, from everything from social to TV. This team moves at the speed of culture. It is built to respond to trends and events as they happen, coming up with the ideas that transcend social media to capture the spirit of the moment, earn media impressions, and get the country talking.
Are you ready to join an award-ambitious team that's making waves in the advertising industry? Our incredible team has been recognized internationally by industry giants like Cannes, One Show and was named Campaign's Global In-House Agency of The Year, further solidifying our position as a leader in the industry. Join us and be a part of something truly special, a team that's dedicated to creating ground-breaking work and pushing limits.
At The Kitchen, we're not just looking for individuals who want to be a part of the advertising industry, we're looking for trailblazers who are ready to lead the way to the next big thing. We want individuals who are passionate about producing award-winning work and have an innate drive to their craft and are eager to generate innovative ideas both within and outside of the brief.
ROLE OVERVIEW:
In this role as a Social Copywriter, you are part of an agile social team that is constantly looking for inspiration in the world, culture, and on the internet to find the next opportunity for a breakthrough social content. You are the voice of your brands online and therefore are responsible for shaping the brands’ personalities every day with the words and ideas you create for social. You have a deep understanding of your audience, and your brands’ passion points to be able to identify opportunities for social content. You have the creative ability to craft the clever responses, humorous posts and meaningful brands act on social that define how your brand comes to life.
You will interface with the community every day, through the lens of earning attention and starting a conversation. You’ll collaborate with a content creator and social media manager to ideate and create content for social, and you’ll work with an Art Director/Copywriter team to elevate great social ideas into brand acts and elevated content. You help create and steward the playbooks that define the personality of these brands, from their passion points to their tone of voice. You will help ensure that each brand lives up to its unique place in a constantly evolving dynamic world of social media.
Your work will make a meaningful impact with a multi-talented team in North America (Toronto & Chicago) that blurs the lines of what advertising can be in today’s always-on, socially connected industry.
CORE RESPONSIBILITIES:
- SOCIAL COPYWRITING: You’re a versatile writer who will write a range (from funny to inspiring) content for social and digital channels, helping to build consumer love for your brand and establish cultural relevance
- CONTENT CREATION: You will write, edit and publish engaging posts for various social networks
- SOCIAL OPTIMIZATION: You will optimize social media posts (language, tone, message) based on our target audience’s behaviours and established brand tone and voice
- COLLABORATION: You will work with a Content Creator on images and videos to complement text, and co-create a wide range of social post types and concepts
- BRAND PRESENCE CREATION: You’ll manage/update social media pages, profiles with on-tone descriptions and news
- AD COPYWRITING: You will coordinate with internal teams to create advertising concepts
- COMMUNITY MANAGEMENT: You’ll respond to questions and comments on our social media pages in a timely and accurate manner or transfer to the social care or escalations team for customer service-related issues
EXPERIENCE & SKILLS
- 1+ years of experience in a social team or creative department in a related role
- Advertising portfolio required
- A proven track record of writing for brands with a significant following, ideally for a CPG or lifestyle brand
- A university or college diploma in marketing, advertising, or a related field is preferred
- A history of being able to work with creative teams and strategists, providing expertise and influencing the brand’s strategy
- A love and deep understanding of social culture and trends
- Experience with a social media management platform (i.e. Sprout, Sprinklr, Khoros) is required
- Excellent presentation skills and communication skills in a group environment
- A passion for food and food marketing
- A desire to do award-winning, internationally recognized work
The anticipated annual base salary range for this position is $57,000–$65,000. Individual compensation within this range is determined based on job-related factors such as experience, skills, level of responsibility, internal equity, and business needs. This range represents the expected base salary for this role and does not include other elements of The Kitchen’s total rewards program.
The Kitchen, Kraft Heinz are committed to Equal Employment Opportunity and to attracting and retaining the most qualified employees regardless of race, national origin, religion, sexual orientation, gender, age or disability.