Integrated Media Buying Manager
Mid-level Paid Media role at SALT XC. Toronto · full-time · CA$75,000–CA$95,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- You’ll run and refine paid campaigns across social, search, DSP, and retail media channels
- You’ll build media plans, organize budgets, meet partners, and negotiate vendor rates when needed
- You’ll guide creative production on specifications and tracking, then launch digital ads
- You’ll track pacing, analyze results, and report performance against KPIs and benchmarks
- You’ll set up attribution and tracking, check campaign quality, and find competitor opportunities
What you bring
- At least three years managing paid advertising campaigns
- Expertise with major digital ad platforms and tools, including Google Ads and Meta Ads Manager
- Working knowledge of Google Data Studio, GA4, Google Tag Manager, placements, and tracking pixels
- Ability to use campaign data for optimization and turn findings into marketing actions
- Bachelor’s degree or equivalent, with Advertising, Marketing, Business, or Communications preferred
Who this fits
You’ll suit a collaborative, entrepreneurial media team if you’re analytical, curious, self-directed, and focused on client results. The role is based in Toronto with a hybrid onsite setup. You’ll manage several projects under tight deadlines, work across teams, and keep management informed about priorities.
From the employer
ROLE: INTEGRATED MEDIA BUYING MANAGER
TEAM: MEDIA
LOCATION: TORONTO (HYBRID ONSITE)
COMPANY OVERVIEW
At Salt Media, we're on a mission to earn the world's attention. As the media division of Salt XC, we're building a different kind of agency where media, commerce, creative, data and technology work as a single connected team. Our people combine strategic thinking with AI-powered tools, automation and advanced analytics to help some of North America's most recognized brands solve complex business challenges and drive measurable growth. We move quickly, challenge convention, and believe the best ideas come from curious people who are empowered to experiment. If you're looking to do career-defining work alongside smart, ambitious teammates in an environment that's shaping the future of media, we'd love to meet you.
ROLE OVERVIEW
The Integrated Media Buying Manager will be an integral part of our fast-growing, collaborative, and entrepreneurial team. We will look to you to assist us in developing and executing media buys for our partners. The role entails planning, executing, optimizing, and reporting on advertising campaigns across platforms and media for multiple concurrent clients. The ideal candidate will be a highly detailed, analytical, and solutions-oriented team player with strong relationship-building and communication skills. If you are driven by achieving results for clients and are known to go above and beyond to maintain high standards in your work, we’d love to hear from you.
CORE RESPONSIBILITIES
- Oversee and execute campaigns across various media platforms including Meta, X, TikTok, LinkedIn, Reddit, Google Ads, Bing Ads, DSPs (StackAdapt), Retail Media Networks, etc.
- Meet with partners, prepare plans for media, organize budgets, and negotiate the costs of advertising with vendors when applicable
- Follow current market trends and understand our clients’ target consumer patterns
- Be an advocate for new systems and tools to continuously expand our advertising capabilities
- Works collaboratively as an enthusiastic advocate for our clients’ paid media campaigns and budgets
- Work with creative teams in directing content creation to ensure accurate specs and tracking
- Set up new ads within various social / digital platforms
- Execute digital marketing tactics including bid management, campaign performance tracking, and reporting
- Conduct regular data analysis, monitor campaign performance, identify optimization opportunities
- Closely monitor budget pacing across all campaigns and platforms to ensure accurate budget spend as defined in the media plan
- Compile results and regularly report on campaign performance based on established KPIs and benchmarks
- Present reports to internal media team to communicate performance trends
- Assist with attribution tracking setup and other technical solutions for clients
- Participate in quality control by ensuring campaigns are set up correctly with the appropriate ad specs, tracking pixels in place, accurate budgets, targeting parameters, etc.
- Audit advertising efforts of clients’ competitors
- Identify new digital advertising opportunities
REQUIREMENTS
- 3+ years of experience managing paid advertising campaigns
- Expert knowledge of major digital advertising platforms and respective tools
- Experience collaborating with traditional media vendors
- Strong analytical abilities and data-driven optimization approach
- Working knowledge of Google Data Studio, GA4, Meta Ads Manager, Google Ads, Google Tag Manager, etc.
- Familiarity with placements and pixels for on-site tracking implementations to ensure proper tracking
- Ability to analyze campaign data to drive marketing strategies and actionable insights from data
- Excellent communication skills
- Proficiency in managing multiple projects to tight deadlines in a fast-paced environment among cross-functional teams, and able to discuss priorities with management on an ongoing basis
- Self-motivated problem solver with an innate sense of curiosity and desire to proactively develop their media knowledge
- A commitment to high standards, excellence, teamwork, and our clients
- Quick learner with a think-on-your-feet attitude
- Bachelor's Degree (B.A. or B.S.) or equivalent from an accredited college or university. Advertising, Marketing, Business or Communications preferred.
PERKS & BENEFITS THAT SET US APART
We don’t just talk about balance, growth, and culture, we build for it:
- Work-Life Flexibility: Hybrid setup, up to 28 paid days off and winter holiday shutdowns
- Comprehensive Coverage: Health, dental, and vision plans, plus Salt Bucks to spend on what matters to you—wellness, RRSPs, or extra time off.
- Growth-Driven Culture: Dedicated Salt Days, top-tier learning access, and formal leadership development.
- Celebration-First Mentality: Legendary team trips, seasonal socials, and Salt Swag that reps your squad.
- Real Rewards: Referral and new business bonuses, exclusive lifestyle perks, and personalized wellness options.
- Culture of Belonging: DEI programs, active ERGs, and a workplace where every voice counts.
WHAT WE STAND FOR
- Salt of the Earth: We lead with humility, honesty, and heart—always.
- Do What’s Right: No shortcuts. We choose integrity over ease, every time.
- Earn Your Salt: We roll up our sleeves, chase results, and celebrate the journey.
- Make Things Better: We’re solution-seekers, always pushing for smarter ways forward.
- Seek Different Perspectives: Diversity fuels our thinking. Inclusion drives our impact.
The anticipated annual base salary range for this position is $75,000–$95,000. Individual compensation within this range is determined based on job-related factors such as experience, skills, level of responsibility, internal equity, and business needs. This range represents the expected base salary for this role and does not include other elements of SALT’s total rewards program.
Salt XC is committed to Equal Employment Opportunity and to attracting and retaining the most qualified employees regardless of race, national origin, religion, sexual orientation, gender, age or disability.