Web Copywriter- AdFarm
At a glance
Mid-level Copywriting role at rr46. Guelph · full-time.
Pay not stated Copywriting salary
growthroles summary, based on the employer's posting.
What you'll do
- Write web copy for landing, product and campaign pages that helps visitors understand the offer and take action
- Build headlines, calls to action, product descriptions and supporting text for digital experiences
- Refresh existing pages, then publish updates through structured fields and reusable CMS components
- Add SEO elements such as keywords, internal links, page titles and meta descriptions while writing for people
- Keep brand voice consistent and check copy for accuracy, clarity, grammar and accessibility
What you bring
- At least three years writing for websites, landing pages or other digital channels
- A portfolio showing web copy, brand storytelling and conversion-focused work
- Post-secondary study in communications, marketing or another related field, or equivalent professional experience
- Practical CMS content experience, with headless CMS work preferred
Who this fits
This mid-level role suits a web copywriter who can pair persuasive writing with hands-on CMS updates and SEO-aware editing. You’ll work with account, strategy, creative, design, development, SEO and project management teams. The role is based in Guelph and offers a hybrid working environment.
From the employer
You don’t make it 40+ years in this business without good people behind you. At AdFarm, we are driving the evolution of agriculture, and it starts with hiring the right individuals.
The Web Copywriter is responsible for creating clear, compelling and high-converting copy for websites and digital experiences, while also maintaining and updating web content within a headless content management system.
Key Accountabilities
Web Copywriting & Conversion Optimization
- Write compelling, audience-focused copy for websites, landing pages, product pages, campaign pages and other digital experiences.
- Develop headlines, value propositions, calls to action, product descriptions and supporting page content designed to engage users and drive action.
- Refresh and optimize existing website content to improve clarity, relevance, engagement and conversion.
Headless CMS Content Management
- Create, update, maintain and publish webpages within a headless CMS following the completion of website migrations.
- Enter and update content within structured content fields and reusable components.
- Apply approved updates to headings, body copy, links, buttons, metadata, product information, images and other page-level content.
- Manage ongoing content changes across multiple webpages, product categories or brand properties.
SEO & Content Optimization
- Incorporate SEO best practices into website copy, including keywords, headings, internal links, page titles and meta descriptions.
- Write for people first while ensuring content can be effectively understood and indexed by search engines.
Brand Consistency & Quality Assurance
- Apply established brand voice, tone and messaging across website content.
- Proofread and edit content for grammar, clarity, consistency, accuracy and accessibility.
Collaboration
- Work closely with Account, Strategy, Creative, Design, Development, SEO and Project Management teams.
What You Bring
- Post-secondary education in Communications, Marketing, Journalism, English or a related field, or equivalent professional experience.
- Three or more years of experience writing copy for websites, landing pages or other digital channels.
- A portfolio demonstrating strong web copywriting, brand storytelling and conversion-focused content.
- Hands-on experience creating and maintaining content within a CMS; experience with a headless CMS is strongly preferred.
- Experience writing regulated or highly technical content is considered an asset.
We offer all employees health, dental, and vision benefits, automatic 3% RRSP contributions on an annual basis, a health spending account, health & cell phone reimbursements, and we can offer a hybrid working environment with a wonderful group of top talent individuals.
Culture is everything to us, and we do our best to hire according to shared values and mutual respect.
We are a TEAM, and we are looking for a like-minded individual who is eager to contribute, collaborate and produce accurate, engaging content.
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