Product Marketing Director

Rovio rovio.com Open · verified Aug 22, 2026

On-site Stockholm Director Product Marketing

Leadership Product Marketing role at Rovio. Stockholm.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll set Angry Birds 2's global marketing direction, positioning, and 360-degree activity
You'll turn features and seasonal events into campaign stories that support growth
You'll grow the fan community through social content and manage worldwide App Store visibility
You'll bring player insight and performance data into game leadership decisions
You'll lead Product Marketing, Community, and Player Support while building a collaborative culture

What you bring

You bring senior consumer-marketing leadership from games-as-a-service environments
You've built broad strategies joining product innovation with strong brand storytelling
You have hands-on command of ASO, social marketing, and community management
You understand mobile-game KPIs, monetization, and player behavior in casual games
You've managed partnerships, brand collaborations, and PR work

Who this fits

You’ll suit a strategic people leader who can influence game teams and senior stakeholders while representing player needs. The role is based in Stockholm, with hybrid work that includes two or three office days each week. Applicants relocating from abroad can receive support for themselves and accompanying family members, and your CV should be in English

From the employer

Rovio is part of the SEGA family and world famous for our flagship IP Angry Birds - want to know more about Rovio as an employer? Click here.
Join us to shape the future of one of the world’s most iconic mobile games! We’re looking for a Product Marketing Director to lead the global product marketing strategy for Angry Birds 2, Rovio’s flagship live title. You’ll be the strategic force behind the game’s audience growth, brand strength, and long-term player engagement.

Here are some of the fun and impactful things you will do:

Lead the product marketing vision and strategy for Angry Birds 2, defining the brand positioning and overseeing our 360 marketing activities.
In close collaboration with the game team and marketers, bring new features and seasonal events to life with compelling campaign narratives that maximise growth opportunities.
Drive success across social media by fostering a thriving community, and connecting us with our fans. Winning on social media in the age of short form content is the key!
Manage App Store Optimization (ASO) across global platforms, making sure players can easily find and start loving the game.
Represent the voice of the player within the Game leadership team, using data insights to inform and support product and marketing priorities.
Lead and support the Angry Birds 2 Product Marketing, Community and Player Support teams, fostering a culture of collaboration and excellence

Experience and skills we are looking for:

You have extensive consumer marketing leadership, as well as experience in the games as a service industry
You have a track record of creating comprehensive marketing strategies that successfully blend innovative product features with compelling brand narratives.
You have deep, hands-on expertise in managing and optimizing key organic channels, including App Store Optimization (ASO), social media marketing, and community management.
You are a supportive leader with excellent strategic skills, able to build trust and influence cross-functional teams and senior stakeholders.
You understand mobile game KPIs, monetization models, and player psychology, especially within the casual genre.
You have prior experience managing partnerships, brand collaborations and PR activities.

The position is based in Rovio’s Stockholm office, in the heart of the city. Rovio Stockholm is an office-first workplace, with high flexibility to enable work-family balance. Face to face time enables innovation and collaboration within the team!

If you are currently based in another country, do not let this stop you from applying! Rovio offers relocation support from start to finish for you and your family members who may be relocating with you.

Please send your CV in English. We look forward to speaking to you!

You'll work in a hybrid setup with two to three days at the office per week. Kindly send us your CV in English. We look forward to speaking to you! We welcome applicants to use the name they want to be addressed by in the application form, regardless of whether it is their legal name. At Rovio, we are also committed to providing reasonable accommodations for qualified individuals with disabilities or conditions in our working environment and job application procedures. We are committed to continuously improving workplace accessibility. If you have any questions before applying, please write to us at recruitment@rovio.com. What to expect when you join us Candidate Hub Meet the Rovians Diversity, Equity and Inclusion at Rovio