Trade Marketing Manager

Roper Corporation (HaierEurope Professional Careers) Open · verified Aug 15, 2026

München Full-time Manager Trade Marketing

Mid-level Trade Marketing role at Roper Corporation (HaierEurope Professional Careers). München · full-time · €70,000–€80,000 base.

SalaryStated by Roper Corporation (HaierEurope Professional Careers)

€70,000 – €80,000

Base salary for this role, in EUR per year, as published in the posting.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You turn product plans into retail and e-commerce activity that improves visibility and sell-out
You build joint omni-channel plans with priority retail and online partners
You coordinate launches from readiness through wider market rollout across touchpoints
You connect brand, product, sales and retailers so campaigns fit local market needs
You manage activation quality and commercial outcomes, including traffic, conversion and ROI

What you bring

You bring trade marketing and go-to-market experience from consumer goods or retail
You have managed new product launches, marketing plans, GTM programs and campaign delivery
You understand German and Austrian retail and e-commerce, including relevant Haier channels
You can show measurable results from retail activation and sales programs, with a clear ROI focus
You have strong coordination skills and relationships with Media Saturn and buying groups

Who this fits

You’ll suit this role if you combine commercial trade marketing with strong retail execution and shopper understanding. You’ll work from the Munich office with hybrid flexibility, supporting Germany and Austria. The position is permanent and requires fluency in German and English.

From the employer

Job Posting Title

Trade Marketing Manager

The challenge

Here at Haier Europe (Candy, Hoover, Haier) our ambition is simple; to be the number one Domestic Appliance and Smart Home business in Europe. As we grow our business, we are now looking for a new Trade Marketing Manager to drive our growth across Germany and Austria.

If you’d love to take responsibility for driving our business growth, we’d love to hear from you.

The position is based in our Munich office with Hybrid working available.

Salary of €70,000 - €80,000 Dependent Upon Experience + Benefits.

What you will do

The Trade Marketing Manager is responsible for activating the retail channel by translating product strategy into compelling, high-impact execution across physical stores and e-commerce environments, with the clear objective of driving visibility and sell-out of our products across Germany & Austria.

You will lead the development and execution of joint trade marketing strategies and omni-channel campaigns for key retail and e-commerce partners. Acting as the central interface between brand, product management, sales, and retail partners, the function ensures that all activations are locally relevant, commercially effective, and executed with excellence at the point of sale.

A critical dimension of the role is the strong linkage to product lines, lifecycle management and effective campaigns. The function translates product strategy into commercially effective go-to-market plans, ensuring that each category and New Product Introduction (NPI) is supported by best-in-class retail activation across all channels. From launch readiness to sustained in-market execution, the focus is on maximizing visibility, traffic to stores, conversion, and long-term sell-out performance.

The role owns the successful rollout, activation, and scaling of NPIs in the market, ensuring alignment across all stakeholders and touchpoints. It requires a highly commercial and execution-driven mindset, strong partner management capabilities, and a deep understanding of shopper behaviours and retail dynamics across Germany & Austria, combined with the ability to orchestrate integrated campaigns across the full omni-channel ecosystem.

What you need to succeed

Trade Marketing and Go to Market experience gained with the Consumer Goods/Retail environment
Experience in managing product launches (NPI), designing GTM programs, marketing planning and implementing campaigns
Solid understanding of the German and Austrian retail and e-commerce landscape, particularly with the retail partners or channels related to Haier’s industry
Proven track record of delivering measurable business impact through retail activation and sales programs
Understanding of the digital and physical buying journey (omni-channel) with a consumer centric mindset and a sense of detail driven execution excellence
Strong network with our existing retail partners, especially Media Saturn and the Buying Groups
Strong executional mindset with passion for trade & retail excellence and shopper impact
Commercially driven with clear focus on sell-out and ROI
Ability to translate product features into compelling stories and retail activation
A team player with strong project management and cross-functional coordination skills
Fluent in German and English

What we offer:

Attractive remuneration and contribution to a company pension scheme
Discounts on the website 'Corporate Benefits'
Employee Purchase Program for Haier Products including Family and Friends
Wellpass membership
30 days’ vacation and flexible working hours
Hybrid working
Permanent position
An exciting and varied work environment

Haier Europe is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, or other characteristics protected by law.