Field Marketing Specialist (New England Region)

Risepoint is an education technology company that helps regional universities launch and grow online programs for modern learners. Risepoint supports more than 100 universities and colleges across five countries, with programs concentrated in high-demand fields including nursing, healthcare, teaching, business, technology, and public service. Our suite of products and services supports the full student journey and each university’s long-term goals. Together, we increase access to affordable education that delivers a strong return on investment for learners and meets employer and community needs. Learn more at risepoint.com.

The Impact You Will Make:

As a Field Marketing Specialist at Risepoint, you will play a key role in expanding access to affordable, career-focused education. By building relationships within local communities, promoting workforce-aligned degree programs, and supporting university partners. The Field Marketing Team at Risepoint is a diverse group of professionals with specialized expertise in healthcare, K-12 education, and business industries. We serve as trusted representatives of our university partners, working directly within local communities to build meaningful connections with prospective students and organizations.

As the outward-facing presence of our partners, we craft and implement tailored outreach strategies at the local, state, and regional levels. These strategies are designed not only to strengthen brand recognition, but also to cultivate long-term relationships that drive enrollment growth and open access to new audiences.

This opportunity will represent Fitchburg State University (Fitchburg) and recruit qualified students into online business and healthcare degree programs throughout the states of New Hampshire, Vermont and Maine. We are looking for an experienced sales or business development professional, who is passionate about higher education and understands the value of advanced degree programs.

This is a remote position that requires at least 75% of domestic travel and must reside in New Hampshire, Maine, Vermont, or Massachusetts.

How You Will Bring Our Mission to Life:

What You Will Do:

• Market online advanced healthcare and business degree programs offered by Fitchburg State University to community college students and healthcare professionals throughout the states of New Hampshire, Vermont, Maine and key counties in New York.

• Successfully develop and manage a territory to increase brand awareness and interest throughout the state.

• Achieve monthly lead goals by organizing and facilitating 15 in-person recruiting events (information sessions) each month.

• Attend regional and state conferences to network with administrators, generate leads, and establish new relationships for future events.

• Meet with community college and healthcare leaders, throughout the territory to establish new partnerships and gain access for recruitment sessions across healthcare facilities and community colleges.

• Consistently introduce and leverage the roll-out of marketing campaigns and establish new partnerships to expand the territory.

• Utilize social media tools to expand recruiting efforts and promote the university partner’s program offerings.

• Expand knowledge of regional and national programmatic and workforce trends and effectively communicate to internal and external stakeholders on a regular basis.

• Attend all relevant conferences and recruitments events to promote and share program information.

What Success Looks Like:

• 3 Monthly B2B’s

• 15 Recruitment Events, including 10 in-person events and 5 additional events/activities.

• Proper territory management /Acquiring new accounts to gain access to live sessions

How Impact Will be Measured:

• Leads

• Events

• Partnerships

What You’ll Bring to the Team

Experience That Matters Most:

• Bachelor’s degree required with a minimum of 2 years of sales, field sales experience or business development experience or healthcare industry related experience.
• Operational Excellence: highly competent organizational and time management skills; professional success and continuous career growth, preferably in the healthcare industry

• Demonstrated ability to work independently and be self-motivated to achieve monthly/quarterly KPIs.
• Results oriented professional with consistent, strong verbal and written communication skills.

• Proficient with using Microsoft applications.

• Ability to successfully manage a large geographic area.
• Location Requirements:
  • Must reside in New Hampshire, Maine, Vermont, or Massachusetts.
  • Ability to travel throughout the assigned territory
  • This is a remote role that requires extensive travel (minimum of 75%) across New Hampshire, Maine, and Vermont, with potential travel to key counties in Massachusetts. The position focuses on active territory management and expansion in partnership with Fitchburg State University.

Experience That’s Great to Have:

• Basic reporting and data organization skills

• Familiarity with CRM tools such as Salesforce

• Experience with brand promotion and lead generation activities
• Preferred: 2 years of experience in business development, B2B sales, healthcare sales, or a healthcare-related industry.

Risepoint is an equal-opportunity employer and supports a diverse and inclusive workforce.