Paid Media Strategist | LATAM Only | Remote | 82003

Remote Talent LATAM Open · verified Sep 10, 2026

Remote Argentina Full-time Mid-level Paid Media

Mid-level Paid Media role at Remote Talent LATAM. Remote, Argentina · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Run and improve Meta lead-generation campaigns across several client accounts
Track results, investigate weak performance, and adjust audiences, creative, budgets, and campaign setup
Control client ad spend and assess lead quality to support stronger outcomes
Handle Google Local Services Ads accounts and follow or improve paid media standards
Help recruit, onboard, coach, and review the work of future media buyers

What you bring

At least five years of agency paid media work across multiple client accounts
Recent, hands-on proficiency with Meta Ads Manager
The ability to diagnose, troubleshoot, and improve lead-generation campaigns independently
Clear written and spoken English for explaining campaign results to clients

Who this fits

You’ll suit a hands-on senior practitioner who can own campaign performance independently and help develop a paid media team. The role is fully remote but limited to candidates living in Latin America, with a Monday to Friday schedule aligned to Eastern Time. Your resume must be in English.

From the employer

About Us

At Remote Talent LATAM, we connect top Latin American talent with leading U.S. marketing agencies. We guide businesses and candidates through every step of the hiring process, ensuring the perfect match in skills, culture, and goals. While we’re not direct employers, we act as a trusted partner, bridging the gap between exceptional talent and growing opportunities.

About the Client

Our client is a digital marketing agency specializing in lead generation, search engine optimization (SEO), and AI-powered growth systems exclusively for home service contractors and trades.

Since 2017, they have helped businesses across industries such as roofing, HVAC, plumbing, electrical, landscaping, and other home services generate more leads and grow their businesses through digital marketing.

About the Role

We are looking for a Paid Media Strategist with strong, current hands-on experience managing Meta Ads campaigns focused on lead generation.

This is a highly hands-on leadership position, with approximately 80% of the role focused on managing and optimizing existing client accounts. The remaining 20% will focus on helping build the agency’s paid media function, including supporting the hiring, onboarding, and coaching of future media buyers.

You will initially manage approximately 7 active paid media accounts, working directly in the ad accounts to monitor performance, troubleshoot issues, and identify opportunities for improvement.

As the agency grows, you will help build the paid media team, including supporting the hiring, onboarding, coaching, and development of future media buyers. Previous people-management experience is strongly preferred, particularly experience managing or mentoring paid media specialists.

The ideal candidate is a senior paid media professional who can operate independently, take ownership of campaign performance, and eventually help establish and maintain high standards across the paid media team.

Key Responsibilities

Manage and optimize Meta Ads campaigns across multiple client accounts, with a focus on lead generation.
Monitor campaign performance and key metrics to identify issues and optimization opportunities.
Analyze campaign data and independently diagnose underperforming campaigns.
Optimize campaign structure, audiences, creative testing, budgets, and other performance variables.
Manage and pace client advertising budgets responsibly.
Monitor lead quality and campaign performance to help improve client results.
Manage Google Local Services Ads accounts and monitor performance as needed.
Follow and improve established paid media processes and standards.
Support the hiring and onboarding of future paid media specialists.
Coach and mentor new media buyers as the team grows.
Review campaign work and provide feedback to ensure quality and performance standards are met.
Communicate campaign performance and recommendations to clients when needed.
Identify opportunities to improve paid media strategies, processes, and results as the agency scales.

Requirements

5+ years of agency experience in paid media, managing multiple client accounts.
Strong, current hands-on experience with Meta Ads Manager.
Ability to independently analyze, troubleshoot, and optimize lead generation campaigns.
Strong understanding of paid media performance metrics and how to use them to drive better results.
Experience managing multiple client accounts in a fast-paced agency environment.
Strong written and spoken English.
Comfortable communicating with clients and explaining campaign performance clearly.

Preferred Qualifications

Previous experience managing, mentoring, or coaching paid media specialists.
Experience hiring or helping build a paid media team.
Experience with Google Ads and/or Google Local Services Ads.
Experience working with home services clients, particularly roofing, HVAC, plumbing, electrical, solar, landscaping, or similar industries.
Experience with landing pages, lead forms, or qualification funnels.
Familiarity with GoHighLevel or similar CRM platforms.
Experience working with creative teams on ad concepts and creative testing.
Experience using AI tools in daily paid media workflows.

Benefits

Salary: up to USD 4000/month
Payment: Twice a month.
Work Schedule: Full-time remote position, Monday–Friday, 9 AM–5 PM Eastern Time.
Paid Time Off: 2 weeks.
Paid Holidays: New Year's Day, Memorial Day, Independence Day, Labor Day, Thanksgiving and Black Friday, Christmas Eve, and Christmas Day.
Growth Opportunity: Help build and shape a growing paid media team.

Eligibility Criteria:

This position is only open to candidates residing in Latin American (LATAM) countries, such as:

Applications from candidates outside LATAM (including the U.S. and other regions) will not be considered.
Resumes must be submitted in English.
Applications that do not meet these criteria will be automatically rejected