Marketing Manager, Gaming Events - ReedPop (Hybrid or Remote)
Mid-level General Marketing role at RELX (ReedExhibitions). Norwalk · full-time · $65,100–$108,500 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Set PAX positioning and communications with event managers and partner teams
- Run campaigns that acquire attendees, strengthen engagement, and encourage repeat attendance
- Maintain a year-round marketing and communications calendar across events
- Review performance and audience data, report ROI, and improve digital content
- Oversee budgets, invoices, vendors, and delivery quality across the event portfolio
What you bring
- Marketing experience with consumer brands, events, or comparable audiences
- Hands-on ability across social marketing, digital ads, brand positioning, and analytics using Meta, Google, and TikTok
- Experience creating branded assets with Adobe Creative Suite or Canva
- Strong copywriting, communication, collaboration, organization, and attention to detail
- Comfort adapting to shifting priorities and traveling domestically and internationally several times per year, including weekends
Who this fits
You’ll suit this role if you can lead marketing work while coordinating with event teams, PR partners, and vendors. The work supports the PAX portfolio, including PAX West, PAX East, and PAX Unplugged. The position is listed as hybrid or remote, with flexible hours, and requires domestic and international travel several times per year, including some weekends.
From the employer
Marketing Manager, PAX – ReedPop
Are you excited by creating marketing campaigns that bring gaming communities together at scale?
Do you want to shape unforgettable fan experiences across some of the world’s most iconic pop culture events?
About our Team
ReedPop is the largest producer of pop culture events in the world. We build fun daily and deliver once-in-a-lifetime experiences for fans around the globe! As a global pop culture events and media business. ReedPop has an extensive stable of respected events, including New York Comic Con, the PAX events, EGX, MCM Comic Con, Star Wars Celebration, C2E2 and over a dozen more.
About the Role
The Marketing Manager, PAX works closely with marketing and event teams to grow brand awareness, attendance, and long‑term engagement across the PAX portfolio, including PAX West, PAX East, and PAX Unplugged. This role focuses on delivering integrated, data‑informed campaigns that attract new audiences while deepening relationships with existing fans.
Responsibilities
Develop strategy, positioning, and key communications for the PAX games events portfolio in partnership with Event Managers and cross‑functional teams
Lead and support the PAX marketing team, external PR partners, and contracted vendors
Plan and execute comprehensive marketing campaigns focused on attendee acquisition, retention, and engagement
Build and manage a year‑round, multi‑event marketing and communications calendar
Track, analyze, and report on performance metrics and ROI, proactively sharing insights and progress
Collaborate with research partners to translate audience data into effective digital content
Oversee marketing budgets, invoicing, and cost centers across multiple events each year
Ensure quality, accuracy, and timely delivery across all marketing activities
Requirements
Demonstrate experience delivering marketing for consumer brands, events, or comparable audiences
Experience running targeted, high-return ad campaigns preferred
Have experience with Adobe Creative Suite (InDesign, Illustrator, and Photoshop) or designing branded marketing assets with Canva
Possess strong copywriting, communication, and stakeholder collaboration skills
Be experienced with social media marketing, digital advertising, brand positioning, and marketing analytics
Have practical knowledge of major social platforms and advertising tools, including Meta, Google, and TikTok
Demonstrate an organized, proactive approach with strong attention to detail and ownership of outcomes
Have the ability to adapt in a fast‑paced environment with changing priorities and timelines
Possess a collaborative mindset that values learning, feedback, and shared success
Be willing to travel domestically and internationally several times per year, including some weekends
Work in a Way That Works for You
We promote a healthy work/life balance across the organization. We offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave, study assistance, and sabbaticals, we will help you meet your immediate responsibilities and your long‑term goals.
Working Pattern
Working flexible hours – flexing the times when you work in the day to help you fit everything in and work when you are the most productive.
About the Business
RX is a global leader in events and exhibitions, leveraging industry expertise, data, and technology to build businesses for individuals, communities, and
We know your well-being and happiness are key to a long and successful career. We are delighted to offer country specific benefits. Click here to access benefits specific to your location.
We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our Applicant Request Support Form or please contact 1-855-833-5120.
Criminals may pose as recruiters asking for money or personal information. We never request money or banking details from job applicants. Learn more about spotting and avoiding scams here.
Please read our Candidate Privacy Policy.
We are an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law.
USA Job Seekers:
Not this one either?
Claude or ChatGPT reads the other 21,169 for you.
Get better matches →