Federal Marketing & Communications Director

Overview

The Federal Marketing & Communications Director oversees the successful delivery of federal marketing and communications contracts, ensuring alignment with client goals, contract requirements, and organizational objectives. This role requires a unique blend of federal program management expertise, marketing/communications knowledge, and client relationship leadership.

The Federal Marketing & Communications Director is responsible for day-to-day oversight, staff management, workflow execution, budgeting, performance reporting, risk management, and ensuring exceptional CPARS-level delivery across all assigned contracts. This role serves as the overall point of contact (POC) for CPARS planning, coordination, and response for their portfolio of contracts.

Key Responsibilities

Program & Contract Management

• Lead daily operations for federal marketing and communications contracts, ensuring compliance with all deliverables, CLINs, SOW/PWS tasks, and reporting requirements.

• Serve as the primary point of contact for CORs, COs and federal program staff.

• Serve as the overall POC for CPARS, including planning, tracking, self-assessment inputs, and coordinating responses to draft evaluations.

• Monitor contract performance, track milestones, and ensure on-time delivery of assets, campaigns, reports, and communications products.

• Prepare and manage monthly performance reports, QC documentation, contract self-assessments, and CPARS readiness materials.

• Maintain contract documentation (Asana, SharePoint, Teams, SOPs) and ensure contractor timekeeping, labor hour tracking, and cost allocation accuracy.

Marketing & Communications Leadership

• Translate federal program goals into strategic marketing and communication plans.

• Support the development and execution of digital, social, creative, research, and outreach campaigns.

• Review and approve marketing deliverables, graphics, social media content, briefs, and editorial products to ensure quality and compliance.

• Analyze performance metrics and KPIs to inform optimization and future strategy.

Client & Stakeholder Engagement

• Build and maintain strong relationships with federal clients to ensure exceptional client satisfaction and transparency.

• Lead recurring client meetings, kickoff sessions, and quarterly/annual performance reviews.

• Identify opportunities to enhance service delivery, innovate processes, and propose new solutions or contract growth opportunities.

• Facilitate cross-functional collaboration across internal teams, subcontractors, and partners.

Financial & Administrative Oversight

• Manage contract budgets, labor categories, burn rates, and ODCs.

• Review invoices, labor hour reports, and subcontractor performance documentation.

• Support pricing, forecasting, and estimates for expansions or option year negotiations.

• Assist with proposal development, including resume alignment, technical writing, and past performance inputs.

Required Qualifications

• 10+ years of experience managing federal government contracts, preferably in communications, marketing, public affairs, or digital/media environments.

• Strong understanding of federal contracting processes, deliverables, and reporting (SOW/PWS, CPARS, FAR, QA/QC, performance management).

• Experience in marketing analytics, digital strategy, content oversight, or creative production.

• Experience supporting or managing marketing, communications, public affairs, or digital media projects for federal agencies.

• Proven ability to lead multi-disciplinary teams and manage multiple projects in a fast-paced environment.

• Exceptional communication, writing, and client-facing skills.

• Strong analytical skills, including ability to interpret performance metrics, KPIs, and data-driven insights.

• Proficiency with project management and collaboration tools such as Asana, SharePoint, Teams, and MS Office.

Benefits at Red Carrot:    

At Red Carrot, we empower you to be a leader. We attract and develop talent from all backgrounds because we believe there’s strength in diversity, offering different perspectives and skills. Together, we can solve our client’s biggest challenges. We offer a competitive compensation and benefits package.     

• Training and Development – Tuition reimbursement and professional trainings for eligible employees.
• Healthcare – Top-tier medical, dental, vision, life insurance and long-term disability coverage.     
• 401(k) Plan – 401(k)-retirement and Roth plan with company matching and no vesting period.     
• Profit Sharing – Discretionary profit-sharing plan to all eligible employees after one year of employment.          
• Paid Time Off – Provides flexible work hours, paid time off, and 11 federal holidays.   

About Us:

Red Carrot is an award-winning, woman-owned small business built for the complexity of federal government work. We partner with clients to advance their goals — powered by a team fueled by passion, backed by intelligence, and grounded in expertise.

From day one, we've applied industrial engineering principles and data analytics to solve complex problems with precision. Our approach is research-centric, data-informed, and audience-oriented — and it's how we deliver work that actually moves the needle.

We exist to strengthen the organizations and communities we serve through trusted, purposeful communication. That's not a tagline — it's the standard we hold ourselves to on every engagement.

Headquartered in Miami, Florida, with a strong and growing presence in Washington, D.C., our team works with clients across the country. Distance doesn't dilute our service. We build capacity where our clients need it, delivering Strategic Communications, Customer Experience, Management Consulting, and Human Capital Solutions that fit their mission — and their moment.

We're the partner organizations turn to when communication challenges are real, the stakes are high, and the work has to matter.