Key Account Specialist On Premise

The On Premise channel represents a crucial Sales and Marketing pillar where Red Bull stands as the undisputed market leader. At the same time, it serves as the primary trial generator, building the brand within aspirational environments.

As a Key Account Specialist in On Premise, you are responsible for driving both the current and future distribution and sales of our product portfolio across key account segments, expanding our reach and relevance to ultimately convert it into consumption.

Your presence in the field is essential to ensure compliance with agreements, identify new business opportunities, and negotiate directly with partners to execute our “Perfect Store” standards. You maximize business opportunities efficiently and cost-effectively, while fostering long-term, mutually beneficial relationships with major On Premise customers within your assigned segments, working closely with the Key Account Manager.

You develop powerful strategies grounded in industry and consumer insights, translating them into impactful initiatives that continuously strengthen Red Bull’s position and growth within each customer. As a result, you deliver on business plan objectives for both sales and distribution within the On Premise channel.

STRATEGY AND PLANNING

• Identification of the most relevant customers (size and relevance) in its respective segments to develop and planning to drive vertical and horizontal distribution and sales.
• Close collaboration with local marketing department regarding industry and consumer intelligence and national focus areas.
• Annual commercial planning for the local key accounts of the segments assigned, aligning it to our Key Account strategy, including guidelines, portfolio, budget and volume forecasting

MANAGING KEY ACCOUNTS IN GIVEN SEGMENTS

• Maximization of existing customer performance via effective joint business planning
• Acquisition of new customers from the relevant national universe
• Negotiating win/win partnership agreements which add value to both Red Bull's and the customers business
• Collaborating with internal (other departments) and external stakeholders (including, but not limited to buyers, sales- & marketing managers, controllers & logistic managers) to leverage business success
• Ensuring executional excellence on account level by utilizing (cross-departmental) resources, such as Musketeer and Consumer-Collecting teams.
• Managing agreed budget forecast and spend for each account. Monitoring customer performance and margin against investment and taking corrective action where necessary

TRACKING, ANALYZING AND REPORTING

• Measuring success by tracking, analyzing and reporting on performance and areas of growth and opportunity.
• Ongoing maintenance and optimization of data in the Key Account Tracker for the segments under the KAS role and sharing of Key Account volume, distribution, execution and deal status to the KAM.

MARKET VISITS

• Allocate at least 40% of the time to Market Visits
• The search for distribution & execution opportunities and the tracking of mapping at the point of sale are fundamental to develop the segments correctly.

• 1-2 years sales experience (beverage industry preferred)
• Previous experience in Key Account (preferred)
• Local language + business fluent English
• Excellent verbal and written communication skills
• Ability and skills to effectively sell and negotiate
• Excellent presentation skills
• Entrepreneurial approach and mindset
• Solution and goal oriented
• Highly developed analytical skills
• Ability to develop and implement successful sales- and trade-marketing strategies
• Strong planning, prioritization and organizational ability
• Proficient in MS office especially Excel and Power Point
• Self-motivated and ability to work independently