Senior Director Marketing – Wealth Management Canada

RBC Open · verified Sep 16, 2026

TORONTO Full-time Director General Marketing

At a glance

Leadership General Marketing role at RBC. TORONTO · full-time · no salary stated · we estimate CA$151,250–CA$162,900.

Estimated pay

RBC has not published a salary for this role. The figure below is our estimate, not theirs.

CA$151,250 – CA$162,900

What the middle half of lead general marketing roles in TORONTO paid, among postings that did state a salary.

Worked out from 10 postings that stated pay, median CA$156,250. Last updated Sep 17, 2026.

RoleGeneral Marketing

SeniorityDirector

LocationTORONTO

EmploymentFull-time

PostedSep 15, 2026 · 6d ago

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Set the direction for Wealth Management Canada marketing and deliver annual plans across brand, digital, and recruitment
Build a personalized brand experience across touchpoints to increase growth, engagement, and loyalty
Improve the advisor MarTech setup, including AI marketing agents, advertising, websites, social, and email
Use social, email, and content to grow the Investment Advisor pipeline and run advisor engagement programs
Lead the creative agency and marketing team while coordinating internal and external resources

What you bring

At least fifteen years delivering integrated marketing in financial services with measurable business impact
Deep knowledge of financial services and a strong understanding of wealth management
A record of leading, coaching, and developing marketing professionals toward strong results
Experience planning marketing programs with clear performance and return-on-investment outcomes
Hands-on experience with creative or production agencies and digital, advisor, and proprietary channels

Who this fits

This role suits a senior financial-services marketer who can lead a thirty-person team and shape strategy across brand, digital, recruitment, and advisor marketing. You will work from Toronto in a regular full-time role with a stated thirty-seven-and-a-half-hour work week. Success requires collaborative leadership, growth marketing judgment, and comfort using technology, data, AI, and MarTech platforms.

From the employer

Job Description

What is the Opportunity?

As Senior Director, Marketing to lead Wealth Management Canada (WMC) Marketing, you will lead a 30-person team of marketers, creatives, and in-field consultants. You will be accountable for redefining the future of wealth management marketing — delivering client-centric experiences and digital efficiency that protect WMC’s #1 market share and brand value while driving enduring client and advisor growth.
In this role, you will bring your best-in-class marketing vision, thought leadership, and innovation expertise to lead change and elevate the impact of WMC’s marketing programs. You will lead the high-impact design, delivery, and execution of marketing plans across integrated marketing channels for Corporate and for our Advisor network, working extensively with peers across Wealth Management and RBC to acquire relationships and foster an ongoing dialogue and value exchange with our clients and advisors.

What Will You Do?

Lead and direct the vision and strategy for all WMC marketing activities, including the development and execution of high-impact annual marketing plans across brand experience, digital transformation, and recruitment marketing
Activate a personalized, differentiated brand experience across all touchpoints to drive growth, engagement, and loyalty
Optimize the advisor MarTech ecosystem to drive efficiency and accelerate speed-to-market — accelerating AI marketing agents for Investment Advisors, expanding advertising channels, and optimizing websites, social, and email marketing
Manage corporate partnerships and new channels to expand advisor reach and client acquisition
Drive a multi-channel digital approach (social, email, content) to grow the Investment Advisor pipeline with niche audiences and competitive hires, and manage IA community engagement programs
Lead an internal creative agency and in-person consultations delivering personalized advisor support
Oversee internal and external marketing resources to ensure superior levels of marketing performance are achieved
Provide insight, advice, and leadership to a team of marketing professionals, ensuring their high performance and effectiveness, and foster continuous innovation in support of WMC’s business and brand objectives

What do you need to succeed?

Must-have

At least 15 years demonstrated experience in delivering integrated marketing solutions within financial services, with demonstrated positive impact on business results
Deep knowledge of the financial services industry, with strong familiarity of the wealth management landscape
Demonstrated capability to lead and motivate teams to deliver successful results, including proven strength in coaching and development of talented marketing professionals
Experience in planning and executing marketing solutions that deliver superior results and ROI-centric results
Experience in managing or working with production/creative agency to deliver best-in-class content
A savvy growth marketer with a deep understanding and use of digital channels as well as third-party and proprietary advisor channels, with proven ability to integrate new channels and strategies into marketing
Growth mindset that has demonstrated a strong track record of bold marketing in a culture that values a collaborative approach

Nice-to-have

Proven success in leveraging technology, data, and insights — including AI and MarTech platforms — to design and deliver strategic communications solutions
Experience leading employer brand and recruitment marketing programs
Strong ability to work in a collaborative, supportive way within a complex matrix organization

What’s in it for you?

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

An opportunity to lead, collaborate, impact, and influence
Work in a dynamic, collaborative, progressive, and high-performing culture
Leaders who support your development through coaching and managing opportunities
Excellent career development and progression opportunities
Opportunities to do challenging work
A comprehensive Total Rewards Program including bonuses, eligibility for stock, and flexible benefits

#TechPJ

Job Skills

Brand Management, Brand Marketing, Business Oriented, Customer Behavior, Emotional Intelligence, Industry Knowledge, Long Term Planning, Marketing, Product Services, Strategic Thinking

Additional Job Details

Address:

RBC CENTRE, 155 WELLINGTON ST W:TORONTO

City:

Toronto

Country:

Canada

Work hours/week:

37.5

Employment Type:

Full time

Platform:

WEALTH MANAGEMENT

Job Type:

Regular

Pay Type:

Salaried

Posted Date:

2026-09-15

Application Deadline:

2026-09-30

Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above

Our Employment Opportunities

At RBC, we are guided by living shared values of Client First, Integrity, Collaboration, Respect and Excellence and winning together as One RBC. We believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.

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RBC is presently inviting candidates to apply for this existing vacancy. Applying to this posting allows you to express your interest in this current career opportunity at RBC. Qualified applicants may be contacted to review their resume in more detail.