Regional Sales Director Pacific

RATIONAL rational-online.com Open · verified Oct 9, 2026

Mississauga Director Sales Leadership

At a glance

Director-level Sales Leadership role at RATIONAL. Mississauga.

Pay not stated

RoleSales Leadership

SeniorityDirector

LocationMississauga

Role brief

growthroles summary, based on the employer's posting.

What you'll do

Coach salespeople, set development goals, and raise new-unit sales through their performance
Build distributor, dealer, consultant, and other partner relationships through visits and joint selling activity
Use CRM activity data to track opportunities, enforce sales procedures, and brief executives on issues
Plan and support regional trade shows plus partner-led Rational Cooking Live demonstrations
Review Cooking Live execution through audits and help teams improve their results

What you bring

At least five years working in food service operations or as a chef is mandatory
Sales experience in the food industry, plus an associate or bachelor’s degree or equivalent experience
Strong communication and relationship-building skills, with a proactive and detail-focused working style
Microsoft Office proficiency, Salesforce required, and willingness to travel up to half of the working time
English fluency is mandatory, with French required for Quebec and preferred elsewhere

Who this fits

You’ll suit a field-heavy sales leadership role that requires autonomous work, team coaching, partner development, and collaboration with Customer Care, Service, and Chef teams. The role requires a home office, a valid driver’s license, suitable vehicle insurance, and at least four and a half days per week in the field. You’ll also need to work in food-service kitchens, drive or use transit in metropolitan areas, and handle loads up to twenty-three kilograms.

From the employer

Regional Sales Director (Pacific)

ESSENTIAL RESPONSIBILITIES include the following. Other duties may be assigned.

1) Coaching and personal development of team members.
2) Identify, secure and develop strategic business partners and multipliers, including distributors/dealers, food service consultants, etc, including initial and follow up visits with partners to promote activities and drive sales.
3) Monitor and report to executive management on sales team and partner issues, based on activity data from CRM software
4) Work within structured sales approach to enable sales team to meet activity targets
5) Plan and record activities for all open business opportunities in CRM software
6) Increase customer base of new unit sales by effectively coaching and developing the sales team
7) Plan follow-up activities according to structured sales procedures
8) Participate in or assist partners with regional trade shows and events when needed.
9) Coaching and development of sales team on RCL performance and progress.
10) Assist sales team and partners with "RATIONAL Cooking Live" (RCL) demonstrations, including working with sales team to plan and perform structured RCL's together with partners
11) Performing RCL audits to promote and encourage development and increased results.
12) Multi-Store Accounts

RESPONSIBILITIES

Working collaboratively with Customer Care, Service and Chef Teams.

QUALIFICATIONS

The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

EDUCATION and/or EXPERIENCE:

A minimum of 5+ years of food service operations/chef experience mandatory;
Sales experience within the food industry is preferred.
Associate/Bachelor’s degree or equivalent work experience; culinary degree or equivalent experience desired.
Excellent Communication and Interpersonal skills with the ability to build Report with customers and team members.
Pro-Active and Detail oriented.
Collaborative
Able to work autonomously.
Enthusiastic, motivated and goal-driven.
Microsoft Office Package – Required
IT Skills: Salesforce, AutoQuote, ConnectedCooking (Preferred)
Ability to travel, up to 50% of time.

LANGUAGE SKILLS:

English (Mandatory), French (Mandatory for Quebec and Preferred for other markets)

MATHEMATICAL SKILLS:

Ability to complete basic mathematical functions such as addition, subtraction, multiplication, division; understanding of concepts such as probability and statistical inference.
Ability to apply concepts such as fractions, percentages, ratios, and proportions to practical situations.

REASONING ABILITY:

Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists.
Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.

PHYSICAL DEMANDS: Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions

Ability to drive in metropolitan city traffic, walk and take mass transit in metropolitan areas as needed, move easily in and out of a vehicle, move easily in a food service kitchen environment and be able to 23 kg.

WORK ENVIRONMENT:

Home office space required. Regional Sales Manager works a minimum of 4.5 days per week in the field with adequate time for preplanning, phone calls, follow up and CRM input.
Company vehicle must be clean and reliable with sufficient trunk space to carry all sales and marketing tools necessary.
Must have a valid driver’s license and appropriate automobile insurance.

SUBSTANCE ADDICTION:

It is required from the employee to follow all corporate guidelines, using common-sense while interacting with peers, leadership team and customers
Must also make sure not to be under the influence of any substances while on duty. In case of substance addiction, employee is expected to communicate the company for the suitable accommodations to be made under what is required by law.