Marketing Manager LATAM
Mid-level General Marketing role at Rain. Latin America · full-time · $45,000–$75,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll set LATAM goals, budgets, calendars, and a go-to-market plan connected to pipeline and revenue
- You'll sharpen target-account lists with BD, then run segment-specific ABM campaigns and outreach
- You'll adapt regional messaging, proof points, demos, pricing stories, and sales enablement for local buyers
- You'll run partner programs, content, PR, paid campaigns, and event activations across the region
- You'll measure pipeline impact, report market signals to HQ, and improve programs as you learn
What you bring
- You bring seven to ten years of B2B marketing experience, including substantial LATAM fintech, payments, or infrastructure work
- You can launch programs independently, use ABM to support enterprise sales, and own KPIs
- You explain stablecoins, on-chain payments, APIs, and compliance in clear language for executives and product leaders
- You write and localize professionally in Spanish; Portuguese is strongly preferred
- You work fluently with CRM, marketing automation, analytics, and AI content or translation workflows
Who this fits
This suits a hands-on regional marketer who can establish the LATAM function independently before scaling it. You’ll begin as an individual contributor and work closely with BD, Product, Legal/Compliance, Design, and the NYC marketing team across time zones. The role is based in LATAM, or requires frequent regional travel, with roughly 25-40% travel for partners and events.
From the employer
About the Company
Rain is the global stablecoin payments platform for enterprises, neobanks, platforms, developers, and AI agents. Our technology allows partners to move, store, and use stablecoins instantly and compliantly through global payment cards, rewards, on/offramps, wallets, and cross-border rails. As both a Visa and Mastercard Principal Member, Rain issues cards that work at more than 175 million merchant locations in over 220 countries and territories. Built natively for stablecoins and trusted by more than 100 organizations worldwide, Rain delivers secure, scalable infrastructure that makes money move freely and instantly around the world.
You will have the opportunity to deliver massive impact at a hypergrowth company backed by some of the top investors in fintech, crypto, and SaaS. In January 2026, we closed a $250M Series C led by ICONIQ, valuing Rain at $1.95B, with Sapphire Ventures, Dragonfly, Bessemer Venture Partners, Galaxy Ventures, FirstMark, Lightspeed, Norwest, and Endeavor Catalyst also participating. If you're curious, bold, and excited to help shape a borderless financial future, we'd love to talk.
Our Ethos
We believe in an open and flat structure. You will be able to grow into the role that most aligns with your goals. Our team members at all levels have the freedom to explore ideas and impact the roadmap and vision of our company.
About the Role
Rain is hiring a Marketing Manager — LATAM to localize and scale our go-to-market across Latin & South America. You’ll be the region’s first dedicated marketer, collaborating with BD and Global Marketing (NYC) to grow Rain’s partnerships with scaled crypto apps, neobanks, fintechs, and regional banks. This is a full-stack B2B role: you’ll refine target account lists, shape the narrative for the region, and run the mix—events, content, partner marketing, market-specific activations, product marketing/sales collateral, paid campaigns, and PR.
You’ll operate as an IC at first while building a foundation (competitive research, localized messaging, playbooks, and repeatable programs), with the possibility to hire specialized freelancers/agencies and full-time staff over time. You’ll collaborate closely with HQ (NYC) to keep the brand consistent, while tailoring for local realities.
What You’ll Do
Regional GTM & planning. Build the LATAM marketing plan tied to pipeline and revenue targets; define objectives, budgets, and quarterly calendars
Target account strategy. Partner with BD leadership to refine ICPs and named account lists; run ABM campaigns and outreach plays by segment (exchanges, neobanks, fintechs, banks)
Partner & field marketing. Design co-marketing with strategic partners (announcements, case studies, webinars, in-person events); equip BD with region-ready plays
Localization & product marketing. Translate and adapt messaging, proof points, one-pagers, pricing narratives, and demos for local buyers; maintain a regional message house
Content for the region. Produce market-specific explainers, regulatory primers, and customer stories that educate enterprise buyers on onchain payments
Events & activations. Own LATAM event strategy (flagship conferences, roadshows, private roundtables); drive pre/during/post programs and measurable ROI
Comms & PR. Coordinate regional PR/earned moments with HQ comms and agencies.
Measurement. Be accountable for pipeline influence in-region; report insights and iterate quickly
Enablement. Build regional sales decks, talk tracks, objection handling, and case studies
Agency & vendor management. Source and manage regional specialists (events, creative, PR, translators, etc.)
Feedback loop. Bring market signal (customer pain, regulatory shifts, competitors) back to HQ to sharpen Rain’s overall strategy
What we're looking for
7–10 years in B2B marketing, with meaningful time operating in LATAM fintech, payments, or adjacent infrastructure
Comfortable starting from first principles, creating clarity, and shipping programs solo before scaling
Strong grasp of ABM and how marketing fuels enterprise deals; you set KPIs and own outcomes
Can translate technical concepts (stablecoins, on-chain payments, APIs, compliance) into clear value for executives and product leaders
Full professional proficiency in Spanish; Portuguese strongly preferred. Strong written skills for localization
Cross-functional partner. Thrives working with BD, Product, Legal/Compliance, and Design across time zones
Practical fluency with CRM/marketing automation, analytics, and AI content/translation workflows
Based in LATAM (or ability to frequently travel to the region); willing to travel ~25–40% for partners and events
Nice to have, but not mandatory
Track record building B2B marketing plans 0→1
Experience marketing to banks and regulated institutions in LATAM
Network among regional media, communities, and event organizers
Experience commissioning original research or market surveys for credibility and demand gen
Managed external agencies and built small, high-leverage teams
Things that enable a fulfilling, healthy, and happy experience at Rain:
Unlimited time off 🌴 Unlimited vacation can be daunting, so we require Rainmakers to take 10 days minimum for themselves.
Flexible working ☕ We support a flexible workplace – work from home, come into an office, or both. We want everyone to work in an environment where they're their most confident and productive selves. New Rainmakers receive a stipend to set up a comfortable home workspace.
Easy to access benefits 🧠 For US Rainmakers, we cover 95% of your health, dental, and vision plan costs and 90% for your dependents, plus a 100% company-subsidized life insurance plan.
Retirement goals💡 Plan for the future with confidence. We offer a 401(k) with a 4% company match.
Equity plan 📦 Every Rainmaker gets an equity option plan so we all benefit from our success.
Health and Wellness 📚 High performance begins from within. Rainmakers receive a monthly stipend to be used for eligible health and wellness spending like gym memberships/fitness classes, massages, acupuncture - whatever recharges you!
In-office meals 🍜 Rainmakers working from the office enjoy lunch and dinner on us, covered with a DoorDash credit.
Team summits ✨ Summits play an important role at Rain. Time together helps us build relationships and a common destiny. Expect team and company offsites, both domestic and international.
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