Executive, In-Store Communication

PUMA Open · verified Sep 19, 2026

Seoul Full-time Mid-level Communications

Mid-level Communications role at PUMA. Seoul · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll own in-store communication and VP zones while coordinating seasonal initiatives across functions
You'll develop retail campaign assets, manuals, and display materials, then coordinate production and delivery
You'll review and improve sell-in and sell-through processes in line with regional marketing direction
You'll visit stores in key areas for seasonal campaigns, assess interiors, and support renewals
You'll manage local and global vendors, including service quality, training, meetings, subsidiary materials, and mannequins

What you bring

You have a bachelor's degree and four to seven years of VM and ISC experience, preferably in fashion or sport
You can work confidently with MS Office, Photoshop, and Illustrator
You bring intermediate English, strong creative judgment, and an open, positive approach
You understand store environments, brand and retailer challenges, vendor management, and software tools

Who this fits

This role suits an energetic, creative communicator who can make sound visual decisions and work openly with others. You'll be based in Seoul, Korea, in a full-time, mid-level communications position. Vendor coordination and in-store execution are central parts of the job.

From the employer

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and to let our individual talent and experience shine. Applying for a job at PUMA is easy.

Simply click APPLY ONLINE and follow the steps to upload your application.

YOUR MISSION

Ensure consumer interest and generate traffic and revenue in stores through impactful in-store communication : Seamless and consistent experience across all channels.
Be responsible for all in-store communications & VP zones, manage ISC and work cross-functionally to ensure successful execution of seasonal Key Initiatives & Campaigns
[Task 1] (40%)
- Create and deliver quality and innovative retail marketing materials for in-store communications.
- Oversee production and delivery of in-store communication tools with third party agency and vendor management. Exellent graphic execution skills are required.
- Preparing all needs for ISC manual and display materials for each Campaign.
[Task 2] (20%)
- Develop, analyze, assess and improve the process for delivering effective sell in and sell through retail marketing strategies in alignment with Regional strategy.
[Task 3] (20%)
- Rounding stores in main area for seasonal Campaigns.
- Check interior condition for all stores and support execution of renewal on outdated stores.
- Manage vendors for instore execution.
[Task 4] (20%)
- Vender Management in order to maintain the quality of service provided from the vender, meetings are regularly established, trained and supervised.
(Manage local and global vendors for subsidiary materials and mannequins)

YOUR TALENT

Education : Bachelor's degree
Professional : 4~7 yrs VM & ISC experience (Fashion/Sport industries preferred)
IT Skills : MS Office skills, Photoshop, Illustration
Language Skills : English (Intermediate)
Competencies :
- Creative judgement
- Open communication & positive mindset
- Full of energy
Functional Skills :
- Vendor management
- Strong creative judgment
- Working knowledge of the store environment and the challenges facing both the brand & retailer
- In-depth expertise using software tools

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex,

gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at

PUMA and we do not tolerate any form of harassment or discrimination.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal

opportunity - no matter your background, identity, or experience.To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000

employees worldwide.