Director Marketing Event & Experiences

PUMA Open · verified Sep 10, 2026

PUMA Way Full-time Director General Marketing

Leadership General Marketing role at PUMA. PUMA Way · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Set the global Sportstyle marketing direction and keep product presentation consistent across channels
Turn seasonal and long-range plans into communication assets, regional guidance, and implementation reviews
Use consumer insight, product value, and category trends to shape relevant campaigns and product stories
Lead, coach, recruit, and develop the Sportstyle Marketing team while building a high-performance culture
Track marketing performance, share market shifts, and create seasonal Sell-In materials with Consumer and Commercial Marketing teams

What you bring

At least eight years in brand, product, category, or related marketing, ideally in sporting goods, lifestyle, fashion, or consumer goods
A university qualification in Marketing, Business Administration, Communications, or a related subject
Experience building and delivering global strategies across product categories and consumer groups
Strong people leadership, marketing analytics, stakeholder influence, and presentation capability
Fluent English, with readiness for international travel

Who this fits

You will suit a strategic, organized marketing leader who can manage competing priorities in a fast-moving environment and stay confident under pressure. The role calls for collaborative leadership across a global matrix, including team management and partner relationships. It is based at PUMA Way in Germany and includes international travel.

From the employer

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and to let our individual talent and experience shine. Applying for a job at PUMA is easy.

Simply click APPLY ONLINE and follow the steps to upload your application.

YOUR MISSION

Develop and lead the global marketing strategy across category Sportstyle, ensuring a consistent and compelling representation of products throughout the entire marketing mix
Drive the execution of seasonal and long-term marketing strategies by delivering global communication tools, defining guidelines for regional markets, and tracking excellence in implementation
Ensure consumer relevance across all touchpoints by translating consumer insights, product benefits, and category trends into impactful marketing initiatives
Lead the development of category communication strategies and franchise product storytelling across multiple seasons, ensuring alignment with brand and business objectives
Manage and develop the Sportstyle Marketing team, fostering a high-performance culture through coaching, performance management, talent development, and recruitment
Build and maintain strong partnerships with licensed partners and key stakeholders to maximize category visibility and business impact
Monitor and communicate competitive landscape developments, market trends, and consumer shifts to Central Marketing and regional teams, providing actionable recommendations
Track and evaluate key marketing KPIs, collaborate closely with Consumer and Commercial Marketing teams, and lead the creation of seasonal Sell-In tools to support commercial success.

YOUR TALENT

8+ years of experience in Brand Marketing, Product Marketing, Category Marketing, or a related field, preferably within the sporting goods, lifestyle, fashion, or consumer goods industry
University degree in Marketing, Business Administration, Communications, or a related discipline
Extensive experience in developing and executing global marketing strategies across multiple product categories and consumer segments
Strong leadership skills with proven experience managing, developing, and inspiring high-performing teams
In-depth knowledge of consumer behavior, brand building, integrated marketing communications, and product storytelling
Strong analytical capabilities with experience defining, tracking, and optimizing marketing KPIs
Excellent stakeholder management, communication, and presentation skills, with the ability to influence across a global matrix organization
Strategic, proactive, and highly organized, with the ability to manage multiple priorities in a fast-paced environment
Team-oriented, resilient, and confident under pressure, with a collaborative and solution-driven mindset
Fluent in English; additional language skills are considered a plus.
Willingness to travel internationally.

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex,

gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at

PUMA and we do not tolerate any form of harassment or discrimination.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal

opportunity - no matter your background, identity, or experience.To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000

employees worldwide.