Manager, Channel Marketing
At a glance
Mid-level Affiliate Marketing role at Prudential. Kuala Lumpur · full-time.
Pay not stated Affiliate Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Shape value propositions for customer segments and build channel-specific tools that help sales teams present offerings
- Run customer-needs brainstorming and turn those insights into product messaging and marketing approaches
- Coordinate stakeholders to deliver approved channel plans on schedule and review initiatives for future improvements
- Check project outputs against company rules and regulatory requirements while controlling the channel marketing budget
- Track project payments and conduct recurring reviews with vendors involved in initiatives
What you bring
- A degree in any subject, with finance, marketing, or business administration preferred
- Five to seven years in banking and financial services, ideally across marketing or sales training
- Strong presentation and public-speaking ability, with confidence motivating and guiding people
- Fluency in spoken and written English, Mandarin, and Bahasa Malaysia
Who this fits
You’ll suit a Kuala Lumpur-based manager role focused on channel planning, sales enablement tools, stakeholder coordination, compliance, budgets, and vendors. It fits someone comfortable presenting to and communicating with people at every level, including management. Insurance and investment qualifications, plus experience creating sales and marketing tools, are additional advantages.
From the employer
Prudential’s purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people’s career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.
KEY RESPONSIBILITIES
- Responsible in formulating segment-oriented value proposition and develop customers engagement tools customized for different channels to facilitate sales force in their presentation to customers.
- Active involvement in conducting brainstorming sessions to gain a true understanding of target market customers’ needs and identify the suitable value proposition & marketing strategy that will effectively communicate the benefits and values of product offerings to target customers.
- Responsible in engaging various stakeholders to execute the agreed channel marketing plans and strategies within the agreed timeline.
- Perform post-mortem review for respective project or new initiatives to identify areas of improvement and opportunity in future.
- Responsible for ensuring all deliverables comply with company’s policies and regulatory guidelines.
- Accountable for budget/expense management for Channel Marketing. Oversee all payment tracking for respective project or new initiatives and assist to conduct periodic review with different vendor.
QUALIFICATIONS & REQUIREMENTS
- Degree in any discipline preferably in finance / marketing / business administration/Insurance and Investment qualification will be an added advantage.
- Minimum 5 – 7 years experiences in banking and financial services industry, preferably specializing in marketing / sales training.
- Experience in design, develop and deliver sales & marketing tools will be an added advantage
- Excellent presentation skills with strong passionate to guide and motivate people.
- Competent and confident in delivering public speaking.
- Able to interact with all levels of people and management with excellent communication and interpersonal skills.
- Excellent command of spoken and written in English, Mandarin and Bahasa Malaysia.
Prudential is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part-time / fixed-term work, or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade, job and location. We also allow for reasonable adjustments to support people with individual physical or mental health requirements.
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