Senior Channel Marketing Programs Manager
At a glance
Senior Affiliate Marketing role at Proofpoint. 6 Locations · full-time.
In listing Affiliate Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Set the global partner-events approach and run councils, advisory boards, summits, webinars, roundtables, and networking sessions
- Build partner programs that increase participation and generate measurable pipeline across resellers, MSPs, distributors, and alliances
- Create an ongoing partner Demand Center with email, content, and webinar resources for enablement
- Coordinate channel sales, partner marketing, product marketing, alliances, and customer success around engagement and demand plans
- Track event and demand-program KPIs, then use performance data to refine the approach and report weekly to executives
What you bring
- At least five years in channel events, partner demand generation, or partner marketing within SaaS, cybersecurity, or enterprise technology
- Ownership of global or multi-region events from planning through delivery, with measurable business results
- Experience aligning sales, marketing, product, and partner teams on programs without direct reporting authority
- Working knowledge of indirect routes to market involving resellers, distributors, MSPs, and strategic alliances
- A record of using metrics to assess programs and presenting strategies, findings, and results to senior leaders
Who this fits
You’ll suit a senior channel marketer who can run complex global programs and influence several teams without formal authority. The work fits someone comfortable with partner-facing events, demand generation, executive presentations, and performance reporting. The listing places the role in the United States and describes flexible work options, including three weeks of work from anywhere.
From the employer
About Us:
Proofpoint is a global leader in human- and agent-centric cybersecurity. We protect how people, data, and AI agents connect across email, cloud, and collaboration tools. Over 80 of the Fortune 100, 10,000 large enterprises, and millions of smaller organizations trust Proofpoint to stop threats, prevent data loss, and build resilience across their people and AI workflows. Our mission is simple: safeguard the digital world and empower people to work securely and confidently. Join us in our pursuit to defend data and protect people.
How We Work:
At Proofpoint you’ll be part of a global team that breaks barriers to redefine cybersecurity guided by our BRAVE core values:
Bold in how we dream and innovate
Responsive to feedback, challenges and opportunities
Accountable for results and best in class outcomes
Visionary in future focused problem-solving
Exceptional in execution and impact
The Role
Proofpoint is seeking a Senior Channel Marketing Programs Manager to drive the growth, activation, and long-term success of its global partner ecosystem. This role will be responsible for executing partner events and demand generation activities that drive measurable pipeline.
The role will lead the strategy and execution of partner-facing programs that strengthen relationships, foster collaboration, and create meaningful interactions between Proofpoint and its partners, including resellers, managed service providers (MSPs), distributors, and strategic alliances.
Your Day-to-Day
Global Channel Events
Define and execute a comprehensive partner events strategy
Own end-to-end partner events including partner council, partner advisory board and partner summit
Create a cohesive partner experience aligned with channel and business priorities
Partner Engagement & Programs
Design and deliver programs that drive active participation across the partner ecosystem
Lead the planning and execution of partner events, including summits, webinars, roundtables, and networking experiences
Partner Enablement Collaboration
Create an always-on Demand Center for partners including emails, content, and webinars
Drive awareness and participation in enablement activities across the channel
Cross-Functional Leadership
Collaborate closely with channel sales, partner marketing, product marketing, alliances, and customer success teams
Serve as a central point of coordination to ensure alignment on partner engagement & demand strategies
Advocate for partner feedback in internal planning and decision-making
Present the channel marketing events plan weekly to executive leadership
Analytics & Performance Measurement
Define and track KPIs related to partner events and demand program effectiveness
Analyze data to assess impact and optimize strategies
What you bring to the team
Experience: Preferred 5+ years of experience in channel events, partner demand gen programs, or partner marketing within SaaS, cybersecurity, or enterprise technology environments
Scope & Ownership: Demonstrated ownership of global or multi-regional events with measurable business impact, including planning and execution
Cross-Functional Influence: Experience leading initiatives that require alignment across sales, marketing, product, and partner-facing teams without direct authority
Partner Ecosystem Expertise: Strong understanding of indirect go-to-market models, including resellers, distributors, MSPs, and alliances
Program Management: Track record of designing and executing complex programs with clear success metrics and reporting
Executive Communication: Ability to present strategies, insights, and outcomes to senior leadership and stakeholders
Data-Driven Decision Making: Experience using metrics and analytics to evaluate performance and inform program evolution
Why Proofpoint?
At Proofpoint, we believe that an exceptional career experience includes a comprehensive compensation and benefits package. Here are just a few reasons you’ll love working with us:
Competitive compensation
Comprehensive benefits
Career success on your terms
Flexible work environment
Annual wellness and community outreach days
Always on recognition for your contributions
Global collaboration and networking opportunities
Our Culture:
Our culture is rooted in values that inspire belonging, empower purpose and drive success-every day, for everyone.
We encourage applications from individuals of all backgrounds, experiences, and perspectives. If you need accommodation during the application or interview process, please reach out to accessibility@proofpoint.com.
How to Apply
Interested? Submit your application along with any supporting information- we can’t wait to hear from you!
Consistent with Proofpoint values and applicable law, we provide the following information to promote pay transparency and equity. Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets as set out below. Pay within these ranges varies and depends on job-related knowledge, skills, and experience. The actual offer will be based on the individual candidate. The range provided may represent a candidate range and may not reflect the full range for an individual tenured employee. This role may be eligible for variable compensation and/or equity. We offer a competitive benefits package, including flexible time off, a comprehensive well-being program with two paid Wellbeing Days and two paid Volunteer Days per year, plus a three-week Work from Anywhere option.
Base Pay Ranges:
SF Bay Area, New York City Metro Area:
Base Pay Range: 136,200.00 - 214,005.00 USDCalifornia (excludes SF Bay Area), Colorado, Connecticut, Illinois, Washington DC Metro, Maryland, Massachusetts, New Jersey, Texas, Washington, Virginia, and Alaska:
Base Pay Range: 112,700.00 - 177,100.00 USDAll other cities and states excluding those listed above:
Base Pay Range: 101,600.00 - 159,720.00 USDNot this one either?
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