Senior Public Relations Consultant, Singapore (Freelance)

Praytell Open · verified Sep 19, 2026

Remote Singapore Contract Senior Public Relations

Senior Public Relations role at Praytell. Remote, Singapore · contract.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Advise C-suite and senior stakeholders while setting PR direction
Shape Singapore-ready strategies, narratives and media plans around client goals
Lead launches and corporate or brand announcements from planning through coverage
Run targeting, outreach and follow-up to secure earned media
Spot news hooks and adapt global or regional plans for Singapore

What you bring

Bring director-level-or-higher PR and communications experience, preferably from an agency or consultancy
Know Singapore’s media scene deeply and have tier-one business, FMCG, marketing and trade contacts
Show success earning meaningful coverage and leading prominent announcements end to end
Project executive confidence, strong storytelling, writing and media judgment
Work independently, ramp up quickly and switch between counsel and delivery

Who this fits

This suits a senior Singapore-based PR consultant who can advise executives and execute media work directly. You’ll work with a lean, growing team in a remote freelance arrangement. Projects are evergreen, so timing, scope and hours change with each opportunity.

From the employer

Praytell is building our bench of senior, Singapore-based PR consultants to support client work as opportunities arise. This is an evergreen opportunity rather than an opening tied to one specific assignment, and we’re always interested in connecting with experienced PR and media professionals for future projects.

Our Singapore team is lean and growing, so we’re looking for consultants who can balance senior-level strategic counsel with hands-on execution. You should be comfortable advising C-suite clients, shaping PR strategy and narratives, then rolling up your sleeves to lead media relations and land meaningful coverage.

Deep knowledge of the Singapore media landscape is essential, along with strong relationships across tier-one business, trade and regional media, particularly across FMCG and marketing.

What You’ll Do

Provide senior-level PR counsel to clients, including C-suite and senior stakeholders
Develop PR strategies, narratives and media approaches rooted in client objectives and the local market
Lead PR strategy and media relations for corporate and brand announcements, launches and other key moments
Translate client objectives into compelling stories, pitches and earned media opportunities
Own hands-on media relations, including media targeting, outreach, follow-up and securing coverage
Leverage and build relationships with journalists and editors across Singapore
Identify relevant trends, news hooks and proactive opportunities for clients
Adapt global and regional PR strategies for the Singapore market
Develop messaging, media materials and briefing documents as needed
Jump into fast-moving workstreams and collaborate closely with a lean team

What We’re Looking For

Director-level or above experience in PR and communications, ideally within an agency or consultancy environment
Deep knowledge of the Singapore media landscape
Established relationships across tier-one business, FMCG, marketing and trade media, with broader regional relationships a plus
Experience leading high-profile corporate and brand announcements from strategy through execution
Strong executive presence and confidence working directly with C-suite clients
A track record of securing meaningful earned media coverage
Strong storytelling, writing and media instincts
Ability to move comfortably between strategic counsel and hands-on execution
Ability to get up to speed quickly, work autonomously and thrive in fast-moving environments

Because this is an evergreen freelance opportunity, timing, scope and hours will vary by project. Even if there isn’t an immediate assignment that aligns with your experience and availability, we’d still love to connect and keep in touch for future opportunities.