Senior Marketing Manager

Power International Holding powerholding-intl.com Open · verified Sep 18, 2026

Iraq, IQ Senior General Marketing

Senior General Marketing role at Power International Holding. Iraq, IQ.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll set marketing direction and run campaigns that support organizational goals
You'll guide marketing staff, coach performance, and coordinate work across sales, product, and finance
You'll study customers, competitors, and market movement to shape opportunities and decisions
You'll track campaign results, manage budgets, and refine spending for stronger returns
You'll brief senior leaders and manage outside agencies, suppliers, and marketing partners

What you bring

A bachelor's degree in sales and marketing or communication
At least eight years of work experience, including five years in a supervisory role
Functional ERP capability, preferably with SAP
Strong marketing knowledge across digital, social, and traditional channels
Leadership, analysis, communication, strategic thinking, and problem-solving capability

Who this fits

This role suits a marketing leader who can manage a team, connect marketing with other departments, and use research and performance data to guide decisions. GCC experience is a plus, and the listing highlights AI fluency, agility, resilience, project management, and digital marketing. The listing does not provide a specific work location or a clearer employment arrangement.

From the employer

Job Summary

The Senior Marketing Manager leads and oversee the development and implementation of strategic marketing initiatives to drive business growth and achieve organizational objectives. They are responsible for managing a team of marketing professionals and collaborating with cross-functional teams to develop comprehensive marketing plans, campaigns, and strategies. Additionally, Senior Marketing Managers analyze market trends, consumer insights, and competitive landscapes to identify opportunities and challenges and inform marketing strategies. They play a key role in building brand awareness, generating leads, and increasing customer engagement through effective marketing tactics across various channels.

Job Roles & Responsibilities

Develop and execute comprehensive marketing strategies that align with the organization's goals and objectives.

Lead and mentor a team of marketing professionals, providing guidance, support, and feedback to drive performance and achieve results.

Collaborate with cross-functional teams, including sales, product development, and finance, to ensure alignment of marketing efforts with overall business objectives.

Conduct market research, competitive analysis, and consumer insights to identify market trends, opportunities, and challenges.

Oversee the creation and implementation of marketing campaigns, promotions, and initiatives across various channels, including digital, social media, and traditional marketing.

Monitor and analyze marketing performance metrics, including ROI, conversion rates, and customer acquisition costs, and adjust strategies accordingly.

Manage marketing budgets, allocate resources effectively, and optimize spending to maximize return on investment.

Develop and maintain relationships with external agencies, vendors, and partners to execute marketing initiatives and campaigns.

Stay updated on industry trends, best practices, and emerging technologies in marketing to drive innovation and continuous improvement.

Serve as a key liaison between the marketing department and senior leadership, providing regular updates, reports, and recommendations on marketing activities and outcomes.

Additional Job Roles & Responsibilities

Additional Responsibilities 3

Job Knowledge

Comprehensive understanding of marketing principles, strategies, and tactics across various channels, including digital, social media, and traditional marketing.

Strong leadership and management abilities to effectively lead and mentor a team of marketing professionals and drive performance.

Analytical skills to interpret marketing data, metrics, and trends to inform decision-making and optimize marketing strategies.

Excellent communication and interpersonal skills to collaborate with cross-functional teams, communicate effectively with stakeholders, and represent the organization externally.

Strategic thinking and problem-solving abilities to develop innovative marketing strategies, overcome challenges, and achieve business objectives.

ERP knowledge preferably SAP functional skills are a requirement to be successful in this role.

Job Experience

Minimum 8 years working experience, 5 years in a relevant supervisory position, 2 years GCC experience is a plus

Competencies

Build High-Performing TeamsAI FluencyAgilityProvide DirectionDigital Marketing L4LeadershipMarket Research L4Marketing Strategies L4Media Knowledge L4Project Management L4QualityResilience

Education

Bachelor's Degree in Sales and Marketing or Communication