Paid Media Specialist
At a glance
Mid-level Paid Media role at Pool Hiring 2021 (Mgmcareers). Office - US, Las Vegas, NV 975 Kelly Johnson Dr · full-time.
Pay not stated Paid Media salary
growthroles summary, based on the employer's posting.
What you'll do
- Build campaigns in media platforms or coordinate with agency partners so each campaign component is ready to launch
- Run and refine media plans across paid search, programmatic, paid social and traditional channels for U.S. brands
- Keep media grids, audience plans, tags and campaign timelines current
- Coordinate with media and social teams on budgets, payment approvals and tracking against agency and partner contracts
- Review media results alongside peers and stay current on trends across your assigned brands and verticals
What you bring
- At least two years in marketing, with a focus on integrated or digital media
- A high school diploma or GED
- Hands-on experience planning and running digital campaigns, including familiarity with programmatic
- Experience directing agency resources and delivering integrated media plans with follow-up reporting
Who this fits
This mid-level role suits someone who can handle campaign execution and optimization across several media channels. The position is based in Las Vegas, Nevada.
From the employer
The SHOW comes alive at MGM Resorts International
Have you ever wondered what it would be like to work in a place full of excitement, diversity, and entertainment? Are you enthusiastic about being a team player in one of the most fascinating industries in the world? At MGM Resorts, we seek individuals like YOU to create unique and show-stopping experiences for our guests.
THE JOB:
The Paid Media Specialist is a key part of bringing our advertising campaigns to life. They will work to build the campaigns within our media platforms or work with our agency partners to ensure all pieces of the campaign are delivered for build. This position will work across paid search, programmatic advertising, paid social and traditional media across a wide variety of MGM Resorts brands in the United States.
THE STARTING RATE: $27.00
THE DAY-TO-DAY:
- Execute and optimize integrated media strategies across various properties and brands
- Responsible for key project management tasks, such as media grid updates, audience planning, tag building and timeline tracking
- Collaborate with their peers to understand how all paid media is working together to further our company goals
- Maintains a profound understanding of the trends within media as well as the brands and verticals of MGM Resorts that they are responsible for
- Partners and collaborates with the media AOR and social media team to track and effectively manage the property vertical, corporate and partner media budgets to ensure accuracy; manage the accounting approval workflow and hierarchy to ensure that the media agency of record and MGM Resorts International direct media partners are paid within their contract terms
THE IDEAL CANDIDATE:
- 2+ Years of prior relevant experience in marketing with an emphasis on integrated or digital media
- Highschool Diploma or GED Required
- Experience in planning, executing digital campaigns, with an understanding of
- programmatic
- Experience working with and managing agency resources
- Experience in delivering integrated media campaign strategies and subsequent reporting
- Google AdWords and Facebook Blueprint Certifications
THE PERKS & BENEFITS:
- Prioritize your wellness, access programs crafted to nurture your mental and physical health.
- Enjoy unbeatable discounts on hotel stays, dining, retail, entertainment, and exclusive partner perks for travel, tech, and beyond!
- Park with ease—whether you're on or off shift, it's free!
- From healthcare to financial support and generous time-off options, we’ve got you covered.
- Elevate your career with development programs, connect through networking events, and make a difference with community volunteer opportunities.
VIEW JOB DESCRIPTION:
https://mgmresorts.marketpayjobs.com/ShowJob.aspx?EntityID=2&jobcode=10741
Are you ready to JOIN THE SHOW? Apply today!
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