Internship Marketing Moto
Entry-level General Marketing role at PirelliTyres. Milano.
Growth Roles summary, based on the employer's posting.
What you'll do
- Analyze the motorcycle market, shape product ranges, and track changes in vehicles in circulation
- Assess campaign results to understand consumer behavior and brand positioning, then prepare reports
- Manage social media planning and help produce content for local pages
- Track sell-in, secondary sell-in, and sell-out results while comparing competitors
- Create point-of-sale materials and technical presentations with marketing and sales teams
What you bring
- Master’s degree in economics, marketing management, or a related field
- Fluency in Italian and English at least B2 level
- Strong Microsoft Office skills, especially with Excel
- Adaptability, interpersonal ability, teamwork, and good organization
Who this fits
You’ll suit a junior internship supporting the Moto marketing team in Milano. The role involves working with marketing colleagues, sales staff, and dealers in a dynamic environment. Interest in motorcycles or tyres is an advantage.
From the employer
Pirelli was founded in Milan in 1872 and today stands as a global brand known for its cutting-edge technology, high-end production excellence and passion for innovation that draws heavily on its Italian roots. With 18 production plants in 12 countries and a commercial presence in over 160, Pirelli has around 31,300 employees and had a turnover of about 6.6 billion euro in 2022. It is among the world’s major producers of tyres and associated services and the only one focused solely on the Consumer tyre market, which includes tyres for cars, motorcycles and bicycles.
Internship Marekting Moto
The successful candidate will support Marketing Team of the Moto business unit and he/she will be asked to deal with the following activities:
- Market analysis, product range definition, monitoring the evolution of the circulating vehicle park;
- Collects the consumer behaviour and brand positioning through the analysis of the performance of promotional campaigns and reporting activities;
- Managing of the content social media plan and supporting in the realization of material for the local pages/contents;
- Analysis and reporting focus on sell in, secondary sell in and sell out;
- Development and updating benchmark vs competitors;
- Interaction with Marketing functions with the goal to enhance product features and position in the market;
- Relationship with the sales force for dealer management
- Supporting the production of product material for the local PoS (brochures, leaflets, flyers, ect.) and technical training with dedicated presentations.
Skills & Competencies
- Openness to embrace new challenges and adapt to a dynamic work environment;
- Strong interpersonal skills, teamwork, and organizational capabilities;
- Basic knowledge/passion for the motorcycle/tyre sector is considered a plus.
- Studies & Degree Master’s degree in Economics, Marketing Management or related fields.
- Language Fluency in Italian and English (at least B2).
- Digital / IT Skills Proficiency in using Microsoft Office suite, in particular Excel
We are an equal opportunity employer and this search is open to all individuals, in compliance with the principles of equal opportunity and non-discrimination, pursuant to applicable laws and regulations.
Not this one either?
Claude or ChatGPT reads the other 70,317 for you.
Get better matches →