Retail Activation Manager (Shopper / Trade Marketing)
Pierre Fabre Laboratories Open · verified Oct 8, 2026 At a glance
Manager-level Trade Marketing role at Pierre Fabre Laboratories. Lisboa · full-time.
Pay not stated Trade Marketing salary
growthroles summary, based on the employer's posting.
What you'll do
- Build channel activation plans and an annual calendar tied to commercial goals, then turn brand plans into retail programs
- Set Perfect Store/RISE standards and rollout priorities, working with Sales on field implementation, coaching and execution routines
- Brief and oversee POSM production, suppliers and delivery quality while keeping in-store brand materials compliant
- Choose activation KPIs, assess ROI using BI/NRM, and recommend changes based on performance
- Coordinate in-store work with Marketing and Sales, and align digital shelf and retail media inputs with eKAM/eRetail
What you bring
- You have three to five or more years in marketing, trade or shopper marketing, or retail activation
- Portuguese and English are required for this role
- You bring advanced Office skills and basic familiarity with analytics or BI
Who this fits
This manager role suits someone who can coordinate across Marketing, Sales and suppliers, lead through influence, and connect activation spending to returns. The role is based in Lisboa, Portugal.
From the employer
Who we are ?
Pierre Fabre Group held by the Pierre Fabre Foundation, is a worldwide company with a unique positioning : the alliance of pharmaceutical and dermocosmetics expertise.
This makes Pierre Fabre Group :
💊 A pharmaceutical group with a strong positioning : medical and natural
🥈 The second largest dermo-cosmetics laboratory in the world
🥈 The second largest private French pharmaceutical group
🥇 The market leader in France for products sold over the counter in pharmacies.
Our portfolio includes several medical franchises and international brands including: Pharmaceutical Care, Pierre Fabre; Oncologie, Pierre Fabre; Dermatologie; Naturactive; Eau Thermale Avène; Klorane; Ducray; René Furterer; A-Derma; Pierre Fabre Oral Care; Glayton (US); Darrow (Brasil)
Your mission
A função de Retail Activation Manager tem como missão maximizar a eficácia das estratégias de ativação no retalho em todos os canais (farmácia, parafarmácia, e-retail quando aplicável), através da definição de planos de ativação, execução de programas de excelência em loja (Perfect Store/RISE), gestão de materiais de ponto de venda (POSM) e visibilidade, medição do ROI e garantia de melhoria contínua — atuando como elo de ligação entre a estratégia de Marketing e a execução comercial.
Who you are ?
1) Estratégia e Planeamento de Ativação
- Construir a estratégia de ativação por canal e o calendário anual de ativação, alinhados com os objetivos comerciais.
- Traduzir os planos de marca em programas relevantes para o retalho: visibilidade, lançamentos, impulsos sazonais e storytelling em loja.
2) Excelência em Loja / Perfect Store / RISE
- Ser responsável pelos standards do Perfect Store/RISE, respetivo rollout e acompanhamento; definir prioridades de execução e medidas de conformidade.
- Colaborar com a equipa de Vendas para garantir a implementação no terreno, o coaching e as rotinas de execução.
3) Gestão de POSM e Programa de Visibilidade
- Definir a estratégia de POSM, briefings e produção; gerir fornecedores e assegurar a qualidade e os prazos de entrega.
- Garantir uma execução coerente de KV/claims em loja, consistente com a estratégia de marca e os requisitos de conformidade.
- Otimizar o investimento em visibilidade com base no impacto e na viabilidade.
4) Medição de ROI e Performance
- Definir os KPIs de ativação (distribuição, visibilidade, qualidade promocional, indicadores de uplift).
- Medir o ROI das ativações com recurso a BI/NRM e recomendar melhorias contínuas.
5) Coordenação Transversal
- Coordenar com o Marketing, mensagens/conteúdos e com as Vendas a execução no terreno .
- Para a ativação em e-retail: alinhar com o eKAM/eRetail os inputs relativos à prateleira digital e aos retail media.
KEY SKILLS:
- Strong project management and execution discipline.
- Ability to lead through influence; strong stakeholder and supplier management.
- ROI mindset (not only “visibility”).
Education/Experience:
- 3 -5+ years Marketing / Trade Marketing / Shopper Marketing / Retail Activation experience.
Languages:
- Portuguese and English required
Computer skills:
- Office suite advanced; basic analytics/BI literacy.
We are convinced that diversity is a source of fulfillment, social balance and complementarity for our employees, which is why our offers are open to all, without restriction.
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