Consumer Marketing Manager (Male Grooming)
At a glance
Mid-level General Marketing role at Philips (Internal Job Postings List For Philips Contingent Workers). Kyiv · full-time.
Pay not stated General Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Build and deliver the go-to-market plan for the male grooming portfolio, products, solutions and services
- Shape category plans with audience insights, local portfolio priorities and business strategy
- Run annual planning, including targets, advertising budgets and joint goals with sales, trade marketing and digital teams
- Launch omnichannel campaigns, manage category digital tools and coordinate media and PR agencies
- Guide SKU decisions, product introductions, sell-out reviews and win-loss scenarios for category growth
What you bring
- Three to five years in a comparable role, including successful 360-degree omnichannel campaigns
- Strong written, spoken and presentation skills for working with complex stakeholder groups
- Experience producing business reports and turning analysis into useful actions
- Budget ownership with attention to return on investment and cross-functional problem solving
Who this fits
You’ll suit a self-directed consumer marketer who combines creative campaign work with portfolio, budget and business-result ownership. The role is based in Kyiv and requires office-based teams to work in person at least three days per week.
From the employer
Job Title
Consumer Marketing Manager (Male Grooming)Job Description
As Consumer Marketing Manager, you will nurture creativity and expand your business acumen in maximizing your product and solutions portfolio potential to boost your Male Grooming category’s results.
Your role:
The Consumer Marketing Manager is responsible to develop and execute the Go To Market approach for assigned portfolio, the associated products, solutions and services in alignment with the Markets’ Business and overall Marketing strategy and works with the Regional Business Unit Leader to drive the desired sell-out and market shares and ensure perfect New Product Introductions and Launches.
You will support the Head of Marketing in creating the Category Marketing Plan by providing Audience and Business specific insights and the local Portfolio and Business Strategy.
You will be running the annual business planning cycle: input to strategy and target setting, A&P budget setting and handling, strong cooperation with sales, trade marketing and digital colleagues – planning to co-own targets on category.
You will create and execute marketing plans and individual campaigns plans (in line with regional and local marketing strategy).
You will manage together with digital team the category specific digital tools (social media channels, CRM, specific applications), develop market knowledge and consumer insights, manage relationship with media & PR agencies.
You will manage SKU portfolio/rationalization, being responsible of driving local product launches in line with the global strategy and the overall market's business and marketing strategy.
You will manage Sell-out in line with MS expectations, capture, assess, and act on win/loss analysis and builds scenarios for category development in the market following trends, consumer interests and sales channels development.
You will enjoy these benefits:
From hybrid working to a healthy learning and development culture already in place, a career at Philips comes with all sorts of relevant benefits. This includes, but not limiting to actualized meal vouchers, medical subscription and tens of courses for professional and personal development.
You're the right fit if:
You accumulated 3 - 5 years’ experience in a similar position, in which you successfully handled 360° campaigns in an omnichannel approach to the market and plan – implement – follow-up the overall business results of your joined activities.
You have excellent written and spoken communication and presentation skills, with a demonstrated ability to develop and maintain strong collaborative relationships with complex stakeholder panel.
You are also skilled in writing comprehensive business reports, as well as analyze, interpret, and create valuable outcomes from these sources.
You managed relevant budgets with ROI optimization in sight, using and honing your problem-solving, continuous improvement and cross-departmental cooperating skills.
You are a strong-willed, self-driven, empathetic, analytical, social, creative and open-minded individual.
How we work together
We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week.
About Philips
We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
• Learn more about our business.
• Discover our rich and exciting history.
• Learn more about our purpose.
If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our culture of impact with care here.
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