Assistant Category Marketing Manager
At a glance
Mid-level General Marketing role at Philips. Bangalore · full-time.
Pay not stated General Marketing salary
growthroles summary, based on the employer's posting.
What you'll do
- Analyze category results with the Category Marketing Manager and turn growth opportunities into business plans
- Support launches through market assessment, pricing input, competitor comparisons, portfolio planning, and commercialization
- Use consumer, shopper, and market information to spot trends and recommend actions
- Deliver integrated campaigns across ATL, BTL, Digital, E-commerce, and Retail channels
- Track category and campaign results, then prepare business reviews that improve future decisions
What you bring
- At least four years in marketing, category management, brand management, or commercial work
- Experience in Consumer Durables, FMCG, Consumer Technology, or E-commerce
- Strong commercial and analytical judgment, with familiarity across ATL, BTL, Digital, and E-commerce marketing
- Project management ability plus strong communication and stakeholder management skills
Who this fits
You’ll suit work that combines consumer understanding, data-led decisions, launch support, and coordination across Sales, Supply Chain, Finance, Digital, agencies, and global teams. The role is based in Bangalore and requires office attendance at least three days each week. An MBA from a premier B-School is preferred.
From the employer
Job Title
Assistant Category Marketing ManagerJob Description
Your Role
We're looking for an Assistant Category Marketing Manager to join our Personal Health business in India. This is a unique opportunity to build hands-on experience in category management while contributing to the growth of some of Philips' most loved consumer brands. Working closely with the Category Marketing Manager, you'll help shape business and marketing strategies, support new product introductions, and bring impactful consumer campaigns to life. If you're passionate about understanding consumers, turning insights into action, and working across functions to deliver business growth, we'd love to hear from you
What You'll Do
Support Category Growth
Partner with the Category Marketing Manager to analyze category performance, identify growth opportunities, and support business plans that drive sustainable revenue and profitability
Bring Products to Market
Support end-to-end product launches through market assessments, pricing recommendations, competitive benchmarking, portfolio planning, and commercialization activities.
Turn Insights into Action
Leverage consumer, shopper, and market insights to identify trends, monitor competition, and translate learnings into actionable recommendations.
Execute Winning Marketing Campaigns
Deliver integrated marketing campaigns across ATL, BTL, Digital, E-commerce, and Retail channels while ensuring consistent brand messaging.
Drive Excellence Across Channels
Support channel strategies across Modern Trade, General Trade, E-commerce, Quick Commerce, and emerging retail formats.
Champion Local Relevance
Collaborate with regional and global teams to adapt global campaigns and innovations for Indian consumers
Measure What Matters
Track category and campaign performance, prepare business reviews, and generate insights to optimize future decisions
You're the Right Fit If
Passionate about building brands and understanding consumers.
Commercially minded and comfortable working with data.
Collaborative and able to work across Sales, Supply Chain, Finance, Digital, Agencies, and Global teams.
Proactive, agile, and eager to learn
4+ years of experience in Marketing, Category Management, Brand Management, or Commercial roles within Consumer Durables, FMCG, Consumer Technology, or E-commerce.
MBA from a premier B-School preferred.
The Toolkit You Bring
Strong analytical and commercial thinking; understanding of ATL, BTL, Digital, and E-commerce marketing; familiarity with category management and portfolio planning; project management skills; excellent communication and stakeholder management; curiosity and agility
How we work together
We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week.
this role is an office role.
About Philips
We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
• Learn more about our business.
• Discover our rich and exciting history.
• Learn more about our purpose.
If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our culture of impact with care here.
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