Content Strategist

P&G Open · verified Sep 20, 2026

SINGAPORE GENERAL OFFICE Full-time Mid-level Content Strategy

At a glance

Mid-level Content Strategy role at P&G. SINGAPORE GENERAL OFFICE · full-time.

Pay not stated Content Strategist salary

RoleContent Strategy

SeniorityMid-level

LocationSINGAPORE GENERAL OFFICE

EmploymentFull-time

PostedAug 28, 2026 · 3w ago

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You’ll lead flagship campaign content from audience insight through platform planning and creative direction
You’ll turn social listening, research and community signals into concise insights for the team
You’ll develop platform-native formats, series, hooks and creator concepts with art and copy partners
You’ll track youth culture in China and Japan, then bring emerging content opportunities to the studio
You’ll create scalable content frameworks, formats and playbooks for brand teams

What you bring

You bring five to eight years in creative agencies, social-first teams or production houses
You bring proven content strategy experience, with work and results documented in your portfolio
You bring current knowledge of Chinese social platforms, youth culture and creator or KOL collaborations
You bring experience creating content for at least three major platforms and professional Mandarin is strongly preferred
You hold a bachelor’s degree and can turn complex data into a clear, persuasive narrative

Who this fits

You’ll suit a collaborative, hands-on role where you shape ideas with designers, writers and brand partners while maintaining high standards. The work is based at the Singapore general office and focuses especially on audiences in China, with a close eye on Japan. Beauty, luxury or lifestyle experience, agency and brand-side exposure, and practical use of AI in content workflows are additional advantages.

From the employer

Job Location

SINGAPORE GENERAL OFFICE

Job Description

SK-II is building something rare: a full in-house creative studio inside one of the world’s most iconic beauty brands. SK-II Studio originates the brand’s biggest work from campaign platforms, films, product launches, retail and spatial design. We’re hiring the person who makes that work land in culture.

You’ll be the Studio’s first content creative: the one who knows what young consumers in Shanghai and Tokyo are watching, saving and sharing and turns that into strategies and ideas the whole team builds on. You’ll work shoulder-to-shoulder with art directors, copywriters and brand managers, and your thinking will shape work seen across Asia and beyond.

What you’ll do

Own content strategy end to end on flagship campaigns from consumer insight to platform plan to the creative idea itself.
Turn data, social listening and community signals into insight people can build from — one clear page, not forty.
Concept alongside art directors and copywriters: formats, series, hooks and creator ideas that are native to each platform, not adapted to it.
Live inside youth culture especially China (Douyin, RED, Bilibili, WeChat) with a sharp radar for Japan and bring the team what’s next before it’s obvious.
Build content systems frameworks, formats, and playbooks that brand teams can scale far beyond any single campaign.
Make the work better in the room: honest critique, sharp points of view, and briefs people want to answer.

What you bring

5–8 years in creative agencies, social-first shops or production houses with content you strategized, helped make, and can prove worked.
Deep, current fluency in Chinese social platforms and youth culture; professional Mandarin strongly preferred.
A portfolio that shows both ends rigorous strategy and ideas that travelled with the numbers.
Hands-on experience with creators and KOLs, and content made for at least three major platforms.
The ability to turn messy data and research into one clear, compelling story.
Low ego, high standards: you make designers, writers and brand partners better and you move without waiting for permission.

Even better if

You’ve worked on beauty, luxury or lifestyle brands.
You’ve used AI tools in real content workflows and know where they help and where they don’t.
You’ve seen the brand side as well as the agency side.

Job Qualifications

Bachelors Degree

Job Schedule

Full time

Job Number

R000157943

Job Segmentation

Experienced Professionals