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Vice President, Obesity US Market Access (Strategy & Marketing, Contracting & Pricing)

Pfizer Open · verified Sep 13, 2026
New York Full-time VP General Marketing

Leadership General Marketing role at Pfizer. New York · full-time · $274,000–$456,600 base.

SalaryStated by Pfizer
$274,000 – $456,600
Base salary for this role, in USD per year, as published in the posting.
This role, from PfizerOur estimate for the market: $171,996–$261,250
Above the market median of $206,710 for lead general marketing roles in New York.
Worked out from 42 postings that stated pay, median $206,710. Last updated Sep 9, 2026.
Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

  • You'll own the integrated access plan for Obesity assets, covering payer marketing, pricing, contracting, and execution
  • You'll define access measures and monitor quality, speed, and GTN results against plan
  • You'll partner with the Obesity Franchise Lead to balance brand growth, access investment, and GTN discipline
  • You'll coordinate market access and patient services around affordability, hub, adherence, and patient support
  • You'll prepare pipeline launches, shape payer engagement, and lead the dedicated Obesity team

What you bring

  • A bachelor's degree and at least fifteen years in healthcare, including market access, payer strategy, or brand-access work
  • A strong grasp of U.S. payer behavior, formulary mechanics, and gross-to-net economics
  • Experience building integrated plans across payer marketing, pricing, and contracting
  • Obesity, cardiometabolic, or another high-growth, high-visibility launch experience
  • People-management, negotiation, influence, coaching, and ambiguity-management skills

Who this fits

This role suits a senior market access leader who can build strategy and capabilities in a newly established category while partnering with franchise leadership. You'll work from the New York headquarters two to three days each week, with domestic travel of about a quarter based on business needs. Permanent U.S. work authorization is required, and visa sponsorship is unavailable. The role is not eligible for a relocation package.

From the employer

Role Summary

The VP, Obesity U.S. Market Access reports directly to the VP, U.S. Market Access – Primary Care. This is a new VP-level role established to build dedicated market access capabilities for Pfizer's Obesity portfolio.

Obesity represents a significant growth priority for Pfizer, and the category’s access, patient, and payer dynamics differ materially from Pfizer’s existing brand-support models. This role is being established to build those capabilities directly, rather than extend an existing coverage model to a new category.

This role directly owns access marketing strategy and execution, and owns contracting and pricing strategy for obesity assets, which is executed in coordination with core USMA functions, including strategy, contracting, account management, and market access operations. Throughout execution, the VP ensures work stays aligned with Obesity brand and portfolio objectives.

The VP interfaces directly with the Primary Care BU, partnering closely with the Obesity Franchise Lead on business goals and balancing access investment against gross-to-net (GTN) to maximize net trade sales. The VP is also the single point of contact for Obesity across market access and patient services, reflecting the distinct, higher-touch engagement model Obesity requires as a new frontier for the portfolio.

Role Responsibilities

1. Obesity Access Strategy & Execution Ownership

  • Own end-to-end market access strategy for Obesity assets, from early strategy development through execution, including access strategy, payer marketing, pricing, and contracting in one coherent plan
  • Define the payer value proposition, messaging, and positioning for Obesity assets, tailored to the access barriers and customer dynamics specific to the Obesity category
  • Set and execute pricing and contracting strategy for Obesity assets, balancing access investment against GTN to maximize net trade sales
  • Build and continuously refine the Obesity market access playbook as the category, competitive landscape, and payer response evolve
  • Define and monitor access performance metrics for Obesity, including access quality, access speed, and GTN performance relative to plan

2. BU Partnership & Business Co-Ownership

  • Serve as the direct partner to the Obesity Franchise Lead within the Primary Care BU, jointly owning the balance between brand growth objectives and access/GTN discipline
  • Translate Obesity brand P&L objectives and business goals into access, pricing, and contracting priorities
  • Flag trade-offs between revenue maximization and GTN discipline to the Franchise Lead and USMA-Primary VP, ensuring access decisions reflect enterprise-level economics rather than brand-pressure-driven discounting
  • Represent Obesity access needs into USMAPPS leadership, escalating resourcing gaps or strategic misalignment as the category scales

3. Integrated Access & Patient Services Leadership

  • Serve as the single point of accountability for the Obesity Franchise, bringing together market access and patient services strategies into one coordinated approach that advances patient, customer, and business outcomes.
  • Partner closely with Patient Services on the patient journey, jointly shaping affordability, hub, adherence, and support strategies to ensure patients can access and remain on therapy.
  • Lead the evolution of Obesity patient support capabilities, identifying unique category dynamics, direct patient engagement, affordability considerations, and emerging reimbursement pathways require innovative models beyond traditional approaches.

4. Launch & Market Shaping Readiness

  • Own the access portion of the strategic brand plan for Obesity pipeline assets, ensuring access strategy is integrated into brand planning from early lifecycle stages
  • Build early market-shaping strategy: proactively engaging payers, health systems, and other stakeholders ahead of formulary decisions rather than reacting to them
  • Identify and close access readiness gaps for pipeline Obesity assets, including payer coverage, reimbursement pathways, and formulary positioning
  • Define multi-year market access plans for the Obesity pipeline, incorporating GTN inputs into long-range financial planning

5. Team Leadership & Talent

  • Lead and develop a dedicated Obesity team, including colleagues covering Access Marketing Strategy and Contracting & Pricing
  • Coach team members to operate as strategic owners of their piece of the Obesity portfolio, not coordinators
  • Build the Obesity capability and talent pipeline as the category and team are expected to scale over time
  • Participate as a member of the USMA-Primary leadership structure, contributing Obesity-specific perspective to broader Primary strategy
  • Model Pfizer values and leader behaviors

Basic Qualifications

Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.

  • Bachelor's degree required
  • 15+ years of experience in the healthcare sector, including demonstrated success in market access, payer strategy, or brand-level access roles
  • Deep understanding of the US healthcare environment, including payer dynamics, formulary mechanics, and GTN economics
  • Demonstrated experience developing and executing integrated market access plans spanning payer marketing, pricing, and contracting strategy
  • Prior experience in Obesity, cardiometabolic, or another high-growth/high-visibility launch category
  • Experience operating in a fast-evolving or newly established category, with the ability to build strategy and capability without an established playbook
  • Demonstrated business and financial acumen, including the ability to understand brand P&L dynamics and translate them into access investment and GTN trade-off decisions
  • Strong influence and negotiation skills, with the ability to build trust and drive alignment with senior BU stakeholders
  • Previous supervisory and people management experience
  • Demonstrated agility with ambiguity and organizational change

Preferred Qualifications

  • MBA or advanced degree in a healthcare-related or business field
  • Experience partnering directly with brand or franchise leadership on integrated business and access strategy
  • Experience with direct-to-patient or direct-to-consumer engagement models
  • Familiarity with patient affordability and hub services program design

Other Job Details:

  • Last Date to Apply for Job: September 25th, 2026.
  • Domestic travel up to ~25%, based on business needs
  • NOT eligible for Relocation Package
  • This position is hybrid and requires working from New York headquarters 2 to 3 days per week

The annual base salary for this position ranges from $274,000.00 to $456,600.00. In addition, this position is eligible for participation in Pfizer’s Global Performance Plan with a bonus target of 30.0% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life’s moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site – U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.

Relocation assistance may be available based on business needs and/or eligibility.

Candidates must be authorized to be employed in the U.S. by any employer.

U.S. work visa sponsorship (such as TN, O-1, H-1B, etc.) is not available for this role now or in the future.

Sunshine Act

Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider’s name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.

EEO & Employment Eligibility

Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.

Pfizer endeavors to make www.pfizer.com/careers accessible to all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process and/or interviewing, please email disabilityrecruitment@pfizer.com. This is to be used solely for accommodation requests with respect to the accessibility of our website, online application process and/or interviewing. Requests for any other reason will not be returned.

To learn more about acceptable and prohibited uses of AI during the recruitment process, please review our candidate AI-use guidelines available on Pfizer Careers.

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