Growth & Marketing

Petra Labs petralabs.ai Open · verified Aug 22, 2026

On-site New York Full-time Mid-level General Marketing

Mid-level General Marketing role at Petra Labs. New York · full-time · no salary stated · we estimate $83,125–$146,125.

Estimated pay

Petra Labs has not published a salary for this role. The figure below is our estimate, not theirs.

$83,125 – $146,125

What the middle half of mid-level general marketing roles in New York paid, among postings that did state a salary.

Worked out from 78 postings that stated pay, median $120,000. Last updated Aug 22, 2026.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You’ll build outbound programs aimed at enterprise marketing leaders in selected verticals
You’ll qualify leads carefully and manage the funnel through to sales-ready opportunities
You’ll create landing pages, email journeys, paid campaigns, and market-education content
You’ll install marketing systems, measure results, and run fast channel and message tests
You’ll turn successful experiments into repeatable playbooks and stop ineffective work

What you bring

You explain complex technical services clearly in writing for senior marketing audiences
You use conversion, acquisition cost, and pipeline movement to guide decisions
You learn unfamiliar markets and tools quickly, with strong resourcefulness
You can create your own strategy and operating process without an existing playbook
You think in connected funnels and feedback loops rather than isolated campaigns

Who this fits

This role suits someone who wants to be the first dedicated growth owner at a seed-stage company and work directly with its founders. You’ll need to work in person in New York City, with high autonomy and responsibility for building the function from scratch.

From the employer

The Role

You'll be the first person focused entirely on Petra Labs' own growth. Today, the vast majority of our pipeline comes from inbounds and referrals from success with our existing customers. That works - but it doesn't scale, and we're leaving demand on the table.

We need someone who can work with leadership on building the GTM engine from the ground up: generate qualified enterprise leads, create content that educates a market that barely knows this category exists, and run experiments across channels to find what converts.

"Founding" means what it sounds like - you'll own this function, shape the strategy, and have a direct line to the founders. We're seed-stage with meaningful equity for early team members who want to build something, not just join something.

What You'll Do

Pipeline & Demand Gen

Build and run targeted outbound campaigns targeting enterprise marketing leaders (VPs/CMOs) in verticals we haven't locked down yet
Develop lead qualification frameworks - we can only take one client per vertical, so targeting precision matters more than volume
Create and optimize landing pages, email sequences, and paid campaigns
Track and report on pipeline metrics; own the funnel from awareness to qualified opportunity

Content & Category Creation

Write and produce content that educates the market on AI search optimization - blog posts, LinkedIn content, case studies, data reports
Translate our client results into compelling proof points (e.g., citation share gains, prompt ranking improvements)
Help position Petra Labs as the authority in a category we're defining
Support the founders' thought leadership with ghostwritten content, talking points, and social strategy

Marketing Ops & Experimentation

Set up and manage CRM, email automation, and analytics infrastructure
Run rapid experiments - test channels, messaging, formats, audiences
Build repeatable playbooks for what works; kill what doesn't
Manage marketing budget and ROI tracking

What We're Looking For

We care more about how you think than where you've worked. Background is less important than raw ability and drive.

Sharp and resourceful - you figure things out fast, whether it's a channel you've never used, a tool you've never touched, or a market you've never sold into
Growth-minded - you're wired to find leverage; you think in systems, funnels, and feedback loops, not just campaigns
Strong writer - you can explain a complex, technical service in plain language that a CMO would forward to their team
Analytical - you default to data; you think in terms of conversion rates, CAC, and pipeline velocity, not vanity metrics
Self-directed - you don't need a playbook handed to you; you write the playbook
Hungry - you want to be early at something that matters, not comfortable at something that's already figured out

Compensation & Details

Competitive salary + meaningful equity - this is a seed-stage founding team role
In-person in New York City
Reports directly to the founders
High autonomy, low bureaucracy, real ownership