Lifecycle Marketing Manager

Perry Homes Open · verified Sep 10, 2026

On-site Houston Full-time Manager Email Marketing

Mid-level Email Marketing role at Perry Homes. Houston · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Set email and content direction across targeting, cadence, calendars, and buyer-journey design
Build and launch campaigns, automated programs, and multi-step journeys in Salesforce Marketing Cloud
Manage segmentation, data extensions, suppression rules, and Salesforce data flowing into Marketing Cloud
Monitor deliverability and campaign results, then turn findings into testing and strategy recommendations
Coordinate email and content work with Sales, Legal, IT, Creative, and supporting staff or agencies

What you bring

Bring a bachelor's degree in marketing, communications, information systems, or a related field
Have 4-6+ years in email marketing and content strategy, including 2-4+ years with Salesforce Sales Cloud and Marketing Cloud
Understand Sales Cloud data objects, their Marketing Cloud connections, and how to direct data-quality fixes
Build SFMC emails, journeys, automations, and data extensions; troubleshoot templates with HTML and CSS
Show experience leading strategy across planning, testing, optimization, and cross-functional collaboration

Who this fits

This suits a hands-on lifecycle marketer who can guide strategy while building and optimizing campaigns in SFMC. You’ll work onsite in Houston and report to the Sr. Manager of Digital Marketing. The role may include overseeing coordinators, specialists, or agency partners, and requires eligibility to work in the United States

From the employer

Lifecycle Marketing Manager

Perry Homes | In-Office Role

This is an in-office role responsible for leading the strategy, planning, and execution of email marketing and content initiatives within Salesforce Marketing Cloud (SFMC). This role owns the vision for how Perry Homes communicates with buyers across their journey, from campaign strategy and content direction to hands-on build and optimization. This position manages the execution of email campaigns, customer journeys, and audience segmentation, ensuring a seamless omnichannel experience across digital platforms. This position reports directly to the Sr. Manager of Digital Marketing, and may oversee coordinators, specialists, or agency partners supporting email and content production.

What You'll Do

Strategy & Planning

Develop and own the email marketing and content strategy, including messaging cadence, audience targeting, campaign calendars, and journey design aligned with broader marketing and business goals.
Work under the direction of the Sr. Manager of Digital Marketing to define KPIs, testing roadmaps, and content priorities across the buyer lifecycle.
Identify opportunities for new lifecycle programs, content formats, and personalization strategies to improve engagement and conversion.
Lead content planning for email campaigns, ensuring messaging is consistent with brand voice, sales priorities, and community/inventory updates.

Execution & Campaign Management

Build and deploy email campaigns and multi-step journeys in Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio, Content Builder).
Design and maintain automated lifecycle and nurture programs.
Oversee the creation of personalized, dynamic email content using SFMC's tools and dynamic content blocks.
Manage data extensions, audience segmentation, and list hygiene, ensuring accurate targeting and suppression logic.
Ensure lead and contact data flows accurately from Salesforce Sales Cloud into Marketing Cloud, working closely with IT on any integration or data quality issues that affect SFMC segmentation and journeys.

Performance & Compliance

Monitor deliverability health, sender reputation, bounce and spam-complaint rates, troubleshooting issues as they arise.
Build and maintain reporting dashboards on email and journey performance (opens, clicks, conversions, revenue attribution), translating results into actionable strategy recommendations.
Ensure all emails and campaigns comply with CAN-SPAM, CASL, and other applicable email marketing regulations.

Leadership & Collaboration

Manage and mentor team members and/or agency partners supporting email production and content development.
Serve as the primary point of contact for cross-functional stakeholders (Sales, Legal, IT, Creative) on email and content initiatives.
Present strategy, performance results, and recommendations to leadership.

Requirements

Requirements

What We're Looking For

Bachelor's degree in marketing, communications, information systems, or a related field.
4-6+ years of experience in email marketing and content strategy, with at least 2-4 years of hands-on Salesforce experience, including both Sales Cloud and Marketing Cloud.
Proven experience developing and leading email marketing strategy, not just execution — including planning, testing, and performance optimization.
Working knowledge of Salesforce Sales Cloud data objects and how that data feeds into Marketing Cloud, with the ability to identify and direct resolution of data issues.
Experience in creating and building emails, journeys, automations, and data extensions in SFMC.
Familiarity with HTML/CSS for editing and troubleshooting email templates.
Knowledge of AMPscript and SQL is a plus.
Experience working with cross-functional teams, including Marketing, Sales, Legal, and IT.
Prior experience managing direct reports, contractors, or agency relationships preferred.
Eligible to work in the United States.

Benefits

Health & Wellness

Medical, Dental & Vision Coverage
Employee Assistance Program (EAP)
Fitness Reimbursement

Financial Planning

401(k) with Company Match
Company-Paid Life & Disability Insurance
Supplemental Coverage Options

Time Off & Life Balance

PTO & Paid Holidays
Leave of Absence Programs

Family & Lifestyle

Perry Homes Family College Fund
New Home & Employee Discounts
Pet Perks, Travel Assistance, & More

Perry Homes is an Equal Opportunity Employer