Member of Creative Studio (Web Designer - Marketing & Landing Pages)
Mid-level Marketing (General) role at Perplexity. New York · full-time · $180,000–$210,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Own end-to-end design for marketing pages, landing pages, and growth surfaces as the web craft DRI
- Build and maintain a CMS design system of templates, components, and patterns for self-serve page creation
- Partner with Growth and Product Marketing to turn goals into high-converting designs
- Collaborate with front-end engineers to ship quickly, including migrating away from Framer
- Keep visual consistency with Brand across every web touchpoint
What you bring
- Strong portfolio of landing pages, campaign pages, and product marketing sites
- Excellent visual design skills across brand, typography, and composition
- Practical work designing for CMS and templating systems that scale into self-serve
- Experience bridging brand and growth without losing craft
- Fluency in Figma plus responsive design, accessibility, and web performance knowledge
Who this fits
This suits a designer-first web specialist who can set the visual bar while thinking in reusable systems. You'll thrive if you enjoy fast iteration alongside engineers and want to enable non-designers to build on-brand pages. The role is based in New York and reports into the Brand/Creative Studio team. Pay is stated at 180000-210000 USD per year.
From the employer
About the role
We're looking for a Web Designer to own the design of Perplexity's marketing and landing pages. You'll be the person who makes sure every page we ship looks and feels like it belongs to one of the most exciting AI products in the world — clear, beautiful, and fast.
You're a great designer first and foremost, with the visual taste to set the bar for our web presence. But you also understand how modern web pages get built and maintained. As page volume grows across consumer and enterprise, a big part of this role is making our landing page system more self-serve internally: you'll create and own the design side of our CMS so the rest of the company can spin up on-brand pages without a designer in the loop every time.
You'll report into the Brand/Creative Studio team and work closely with Growth, Product Marketing, Brand, and our front-end engineers.
What you'll do
Own the design of marketing pages, landing pages, and growth surfaces end-to-end — you're the DRI for web craft
Create and own the CMS design system: the templates, components, and patterns that let teams build on-brand pages themselves
Partner with Growth and Product Marketing to translate business goals into compelling, high-converting page designs
Work with Brand to keep visual consistency across every web touchpoint
Collaborate directly with front-end engineers to ship pages quickly and at a high quality bar, including the ongoing migration off Framer
Bring a strong point of view on layout, typography, motion, and interaction design for the web
Raise the floor on self-serve page creation so the design team can focus on the highest-craft work
What we're looking for
A strong portfolio of web and marketing design work — landing pages, campaign pages, product marketing sites — that shows you're a designer first
Excellent visual design skills with a clear sense of brand, typography, and composition
Hands-on experience designing within and for CMS / templating systems, and an instinct for building scalable, self-serve page systems
Experience at the intersection of brand and growth — you understand conversion without sacrificing craft
Comfort working fast and iterating in real time alongside engineers
Fluency in Figma and a solid understanding of responsive design, accessibility, and web performance
A clear opinion on what makes a great web page, and the ability to articulate why
Nice to have
Front-end development knowledge (HTML, CSS, and enough JS to prototype, tweak, and ship)
Background in brand or marketing design at a consumer tech company
Familiarity with SEO fundamentals and how design decisions affect discoverability
Motion design skills for web interactions and micro-animations