Sales & Marketing Manager

Pacifica Continental pacificacontinental.com Open · verified Sep 16, 2026

Orlando Full-time Manager General Marketing

Mid-level General Marketing role at Pacifica Continental. Orlando · full-time · no salary stated · we estimate $70,000–$76,000.

Estimated pay

Pacifica Continental has not published a salary for this role. The figure below is our estimate, not theirs.

$70,000 – $76,000

What the middle half of mid-level general marketing roles in Orlando paid, among postings that did state a salary.

Worked out from 14 postings that stated pay, median $70,000. Last updated Mar 10, 2026.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Study market shifts, customer needs, and competitor activity to shape your plans
Build product, brand, and advertising strategies across print, online, and social channels
Run the website, social platforms, SEO, content marketing, email, events, and sponsorships
Create sales materials and product guidance with account managers, web developers, and growth hackers
Use CRM insights, customer relationships, and compliance checks to improve marketing decisions

What you bring

Background in the perishable goods industry
A record of sales and marketing success with major distributors such as Walmart, Kroger, or Trader Joe's
Strong communication, persuasion, and negotiation abilities

Who this fits

You’ll suit a manager who can connect marketing activity with sales support and customer relationships. This is a remote Orlando role with frequent business trips in the surrounding area.

From the employer

Sales & Marketing Manager
Orlando, FL
Our client is a perishable goods manufacturing company with a strong presence in North America.
As a result of their strong growth, they are currently looking for a solid Sales & Marketing Manager in Orlando.

You will be responsible for promoting the company's products, building brand awareness, and driving sales along with a team of Account Managers, web developers, and growth hackers.

Main responsibilities:

Conduct research to understand market trends, customer needs, and competitor activities in the industry.
Develop marketing strategies and plans to promote the company's products.
Develop branding strategies to differentiate the company's products from competitors.
Create and implement advertising campaigns across various channels such as print, online, and social media.
Coordinate promotional events and sponsorships to increase brand visibility.
Manage the company's online presence, including the website and social media platforms.
Utilize digital marketing techniques such as SEO, content marketing, and email campaigns to reach target audiences.
Collaborate with the sales team to develop marketing materials that support their efforts.
Provide sales teams with the necessary tools and information to effectively communicate product benefits to customers.
Manage CRM systems to track customer interactions and gather insights for future marketing strategies.
Develop and maintain strong relationships with key customers and partners.
Stay informed about relevant regulations and ensure that marketing activities comply with industry standards and legal requirements.

Profile:

Proven experience within the perishable goods industry.
Demonstrated history of sales & marketing achievements with large distributors such as Walmart, Kroger or Trader Joe's.
Outstanding communication, persuasive, and negotiation skills.

Location: Orlando, FL - remote position with frequent business trips in the area.