Senior Director, Growth Marketing
Leadership Growth Marketing role at Outreach. Remote, United States · full-time · $175,000–$220,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- You’ll set global growth plans that connect demand, ABM, partner, field, web, and digital work to pipeline and revenue
- You’ll own sourced and influenced pipeline targets, forecast results, and improve CAC, velocity, opportunity creation, and ROI
- You’ll build enterprise ABM with sales, tailoring engagement for strategic accounts and buying groups
- You’ll oversee full-funnel campaigns across media, content, events, webinars, search, social, email, and partnerships
- You’ll recruit and lead growth teams while aligning measurement with sales, operations, customer success, finance, and marketing
What you bring
- At least twelve years in B2B SaaS or enterprise software marketing
- Five or more years leading growth, revenue, or demand and pipeline marketing organizations
- A record of increasing pipeline and revenue at fast-growing technology companies, including enterprise and global accounts
- Strong command of AI, data, CRM, marketing automation, attribution, forecasting, funnels, and revenue analytics
- Analytical and financial judgment that turns performance data into business decisions, plus strong executive communication
Who this fits
This is a full-time role that can be done remotely from the United States and reports to the CMO. You’ll suit a senior marketing leader who has managed growth teams, owned revenue outcomes, and worked closely with sales, operations, customer success, finance, and executive stakeholders. Revenue technology experience is helpful but not required
From the employer
About the Role
Outreach is seeking a dynamic and strategic Senior Director of Growth Marketing to drive measurable revenue growth through integrated marketing programs for multiple personas, industries, and products. This role will lead the teams and programs responsible for demand generation, account-based marketing (ABM), expansion/install base/lifecycle marketing, web, and digital marketing.
Outreach is looking for a leader to build and scale a rapidly growing business to drive pipeline, accelerate sales cycles, and reinforce leadership in the revenue orchestration market.
Reporting directly to the CMO, this leader will own the strategy, execution, and performance of the global revenue marketing organization.
Your Daily Adventures Will Include
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Develop and execute the global growth marketing strategy aligned to company growth objectives.
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Build annual and quarterly plans that drive pipeline, bookings, and revenue.
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Establish scalable demand generation programs across enterprise, commercial, and strategic account segments.
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Create a balanced investment strategy across demand, ABM, partner, field, web, and digital channels.
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Own marketing-sourced and marketing influenced pipeline goals.
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Forecast pipeline performance and communicate results to executive leadership.
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Continuously improve efficiency metrics including CAC, pipeline velocity, opportunity creation, and ROI.
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Partner with RevOps/Marketing Ops to ensure data quality, lead management, scoring, routing, and lifecycle processes support efficient growth.
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Drive a culture of experimentation, testing, and continuous optimization.
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Build and scale a sophisticated ABM program focused on large and global enterprises.
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Partner with Sales leadership on account selection, engagement strategies, and pipeline acceleration.
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Design personalized buying experiences for key accounts and buying committees.
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Align marketing investments to account-level revenue opportunities.
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Oversee integrated campaigns across paid media, content syndication, events, webinars, search, social, email, partnerships, and emerging channels.
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Develop full-funnel programs that support awareness, demand capture, pipeline creation, and deal acceleration.
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Leverage AI technologies to improve targeting, personalization, campaign performance, and productivity.
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Recruit, develop, lead, and retain exceptional marketing talent across growth marketing functions.
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Establish clear goals, accountability, and performance expectations.
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Foster a culture of collaboration, innovation, customer focus, and operational excellence.
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Be a strategic partner aligning with sales, RevOps/Marketing Ops, customer success, finance, and marketing.
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Partner to define and establish best-in-class measurement and attribution frameworks.
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Align pipeline generation efforts with go-to-market priorities and revenue targets.
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Help shape market expansion, segmentation, and go-to-market strategy.
Own the Growth Marketing Strategy
Drive Pipeline and Revenue
Lead Account-Based Marketing
Scale Demand Generation
Build and Lead a High-Performing Team
Partner Across the Business
Our Vision of You
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12+ years of B2B SaaS or enterprise software marketing experience.
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5+ years leading growth marketing, revenue marketing, or demand/pipeline generation organizations.
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Revenue ownership mindset with a focus on marketing-sourced pipeline, marketing-influenced pipeline, and bookings.
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Experience marketing to enterprise and global accounts with complex buying committees by leveraging various demand generation and account-based marketing programs.
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Proven success driving pipeline and revenue growth in high-growth technology companies.
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Experience building and scaling teams through periods of rapid growth.
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Strong understanding of AI, data, and modern go-to-market technologies (CRM, marketing automation, etc.)
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Strong analytical and financial acumen with the ability to translate data into strategic decisions and business outcomes.
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Experience with attribution, forecasting, funnel management, and revenue analytics.
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Excellent executive communication and stakeholder management skills.
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Experience in revenue technology preferred, but not required.
Why You’ll Love It Here • Flexible time off • 401k to help you save for the future • Generous medical, dental, and vision coverage for full-time employees and their dependents • A parental leave program that includes options for a paid night nurse, and a gradual return to work • Infertility/ assisted reproductive services benefit • Employee referral bonuses to encourage the addition of great new people to the team • Snacks and beverages in the Office, along with fun events to celebrate • Diversity and inclusion programs that promote employee resource groups like Outreach Women's Network, Latinx community, Outreach Black Connection, AAPI community, Pride/LGBTQIA+, Gender+, Disability Community, and Veterans/Military Outreach is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. Our success is reliant on building teams that include people from different backgrounds and experiences who can elevate assumptions and ideas with fresh perspectives. We're dedicated to hiring the whole human, not just a resume. To that end, we look for a diverse pool of applicants-including those from historically marginalized groups. We would like to invite you to apply even if you don't think you meet all of the requirements listed below. We don't want a few lines in a job description to get between us and the opportunity to meet you.