Director, Growth and Subscriptions
Leadership Growth Marketing role at Ouryahoo. United States of America · full-time · $172,645–$375,285 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Lead adoption, retention, and re-engagement across Yahoo Finance products, including portfolios, watchlists, data, and content
- Improve subscription conversion with upgrade journeys, paywalls, merchandising, onboarding, referrals, and subscriber perks
- Set the growth approach for major launches, from adoption goals through onboarding and feedback collection
- Work with marketing, technology, editorial, and business teams to grow products and Finance+
- Use dashboards and cohort insights to advise executives on engagement, subscription results, and trade-offs
What you bring
- At least ten years in product management or growth, including substantial work on large-scale consumer digital products
- A record of improving engagement, adoption, and retention across a product portfolio
- Experience running a subscription or direct-to-consumer business with responsibility for conversion, activation, and retention revenue
- Strong in-product growth skills spanning onboarding, engagement loops, experimentation, and paywall design
- Data fluency, peer-level product judgment with engineering, and the ability to lead across teams without direct authority
Who this fits
You’ll suit this role if you can lead growth across multiple consumer digital products while owning subscription outcomes. The role works across marketing, technology, engineering, editorial, and business teams, including groups you do not directly manage. Yahoo offers flexible hybrid work, with occasional in-person events or team sessions possible.
From the employer
The Opportunity
We're looking for a Director of Growth & Subscriptions to own growth across the full Yahoo Finance product portfolio: Content, Data and Portfolios, AlphaSpace and Premium subscriptions, and for future Yahoo Finance product features and releases. This is a senior leadership role with two mandates: 1. Drive subscription growth for Yahoo Finance +, and 2. Drive adoption and usage across all Yahoo Finance products. You'll have a clear view of how our users discover, adopt, and engage with our products, and how we convert the most passionate ones into paying subscribers. You'll work closely with Marketing, Technology, Content & Editorial, and Business to make that happen.
The Details
Portfolio Growth & Engagement
Yahoo Finance: Drive usage, retention, and re-engagement across all Yahoo Finance product surfaces.
Portfolios and Watchlists: Grow adoption of features like Portfolios, Watchlists, analysis, stock quote pages and “Ask Scout” - all experiences that deepen the Yahoo Finance relationship with our customers.
Content & Editorial: Partner with Content to grow high-engagement surfaces and ensure new editorial products reach and retain the right audiences.
New Product Launches: Own the growth playbook for every major product or feature we ship, from adoption targets to in-product onboarding and feedback loops.
Subscription Business Growth
In-product conversion: Build upgrade flows, manage paywall placement, and merchandising across Yahoo Finance product surfaces including AlphaSpace, our new tool for active investors.
Onboarding & activation: Demonstrate value to new subscribers fast through tool adoption, engagement habits, and early retention.
Subscriber retention: Own renewal optimization, churn-save mechanics, and re-engagement
In-product virality: Build referral loops and sharing mechanics that turn engaged subscribers into a growth channel.
Partner perks & benefits: Manage the Finance+ Premium Perks program across perk value, partner relationships, and subscriber-exclusive offers.
Cross-Functional Leadership
Partner closely with Marketing on go-to-market strategy for new products and Finance+, from launch positioning to campaigns and subscriber retention.
Collaborate with Technology and Engineering to ensure growth and engagement are built into the product from day one, not bolted on after launch.
Work with Content & Editorial to build high-engagement experiences and subscriber-exclusive programming
Partner with Business Development on perks, affiliate relationships, and partnerships that increase Finance+ value.
Bring a data-informed point of view to the GM and executive team on engagement trends, subscription performance, and trade-offs.
Build a culture of ownership, experimentation, and accountability across the teams you work with. Move fast, learn, and ship.
What We're Looking For
Required
10+ years in product management or growth, with meaningful time in consumer-facing, high-scale digital products.
Track record driving user engagement, adoption, and retention across a portfolio of products, not just a single funnel.
Experience operating a subscription or D2C business with revenue accountability across conversion, activation, and retention.
Strong command of in-product growth: onboarding flows, engagement loops, A/B experimentation, and paywall mechanics.
Enough product sense to work with engineering as a peer. You know what to ask for and what it costs.
Strong analytical instincts: comfortable building dashboards, reasoning from cohort data, and changing course when the data says to.
Proven cross-functional leader who can drive outcomes across teams you don't control.
Preferred
Experience in finance, investment products, personal finance or fintech with a genuine affinity for finance and investing.
Experience growing data-centered products like banking, stocks, and investing
Familiarity with low-cost, high-engagement B2C subscription economics.
The material job duties and responsibilities of this role include those listed above as well as adhering to Yahoo policies; exercising sound judgment; working effectively, safely and inclusively with others; exhibiting trustworthiness and meeting expectations; and safeguarding business operations and brand integrity.
At Yahoo, we offer flexible hybrid work options that our employees love! While most roles don’t require regular office attendance, you may occasionally be asked to attend in-person events or team sessions. You’ll always get notice to make arrangements. Your recruiter will let you know if a specific job requires regular attendance at a Yahoo office or facility. If you have any questions about how this applies to the role, just ask the recruiter!
Yahoo is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category. Yahoo will consider for employment qualified applicants with criminal histories in a manner consistent with applicable law. Yahoo is dedicated to providing an accessible environment for all candidates during the application process and for employees during their employment. If you need accessibility assistance and/or a reasonable accommodation due to a disability, please submit a request via the Accommodation Request Form (www.yahooinc.com/careers/contact-us.html) or call +1.866.772.3182. Requests and calls received for non-disability related issues, such as following up on an application, will not receive a response.
We believe that a diverse and inclusive workplace strengthens Yahoo and deepens our relationships. When you support everyone to be their best selves, they spark discovery, innovation and creativity. Among other efforts, our 11 employee resource groups (ERGs) enhance a culture of belonging with programs, events and fellowship that help educate, support and create a workplace where all feel welcome.
The compensation for this position ranges from $172,645.00 - $375,285.00/yr and will vary depending on factors such as your location, skills and experience.The compensation package may also include incentive compensation opportunities in the form of discretionary annual bonus or commissions, in addition to equity incentives. Our comprehensive benefits include healthcare, a great 401k, backup childcare, education stipends and much (much) more.Currently work for Yahoo? Please apply on our internal career site.
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