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Marketing & Sales Counselor - Assisted Living

otterbein Open · verified Aug 21, 2026
Franklin Mid-level General Marketing

Mid-level General Marketing role at otterbein. Franklin · no salary stated · we estimate $90,000–$95,000.

Estimated pay

otterbein has not published a salary for this role. The figure below is our estimate, not theirs.

$90,000 – $95,000
What the middle half of mid-level general marketing roles in Franklin paid, among postings that did state a salary.
Worked out from 5 postings that stated pay, median $95,000. Last updated Mar 10, 2026.
Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

  • You'll guide prospects from first contact through a completed sale and move-in
  • You'll explain Otterbein's value, manage its lead database, and represent it at public events
  • You'll create sales plans and use data to shape how you pursue objectives
  • You'll build relationships with prospective residents, internal teams, and community partners

What you bring

  • You have successful sales experience, including substantial work in sales or sales management, preferably in retirement or residential settings
  • You can analyze information, organize priorities, manage your time, and adjust to unexpected situations
  • You communicate effectively through listening, writing, and speaking, with strong service and relationship-building skills
  • You have solid computer skills and experience with contact-management software such as REPS
  • You have a B.S. in marketing or business management, or equivalent experience

Who this fits

This role suits you if you can sell thoughtfully, speak in public, and communicate with older people who may be ill, disabled, or emotional. You'll need to protect confidential information, collaborate across Otterbein and its partners, and support its mission, values, and resident-focused behaviors. The position is based in Franklin, United States.

From the employer

**Now Offering DailyPay**

Overview

The role of the Independent Living Lifestyle Counselor is responsible for meeting /exceeding sales goals and managing all activities associated with the sales process from initial contact with a prospective resident through closing the sale and ultimately move-in. This will include ability to effectively articulate the Otterbein value proposition, develop and manage large leads database, public speaking and represent Otterbein at various public functions. 

At Otterbein, you’re more than an employee, you’re a Partner in Caring. Together, we work side by side toward a shared goal: delivering person-centered care that respects every resident and the choices they make.

Whether in our vibrant communities, our welcoming small house neighborhoods, Home Health, Hospice or Home Office, we provide the highest level of compassionate, quality care.

Join our team of Partners who are talented, kind, wise, funny, spirited, generous, endearing, and truly one-of-a-kind.

SPECIAL SKILLS AND REQUIREMENTS:

  • Proven track record of successful sales experience
  • Ability to develop, implement, and execute strategic and tactical sales plans to meet/exceed objectives
  • Must be detail oriented, able to prioritize and utilize effective time management skills and be flexible to adjust to impromptu situations on a regular basis
  • Ability to analyze data for plan development
  • Must have strong interpersonal skills and possess excellent communication skills (listening, writing, speaking)
  • Outstanding customer service skills and proven relationship building, good judgment and decision-making skills
  • Must be able to communicate with older persons who may be ill, disabled and/or emotional.
  • Strong computer skills; experience with a contact management software system such as REPS
  • Maintain a high level of confidentiality
  • Collaborate with internal departments, Corporate and community partners
  • Remain current with industry sales trends and current state of economy and resultant effect on potential sales
  • Must align with Otterbein’s Mission, Values, and Otterbein Experience behaviors

Qualification

            Education:  B.S.; Marketing or Business Management preferred, or equivalent experience.

            Experience: 5+ years of sales/sales management experience preferably in retirement community, residential sales, or related fields. 

BENEFITS*

Health & Wellness

  • Medical Insurance with free virtual doctor visits
  • Vision & Dental Insurance
  • Pet Insurance
  • Life Insurance
  • Employee Assistance Program (EAP) for personal and professional support

 Financial Security

  • 401(k) Retirement Savings Plan with company match
  • Paid Time Off (PTO) that accrues immediately from day one
  • Paid Holidays for a healthy work-life balance
  • Access to DailyPay, enabling you to access up to 100% of your earned wages on a daily basis
  • Tuition Reimbursement up to $5,250 per year for ANY field of study
  • Tuition Discounts through exclusive partnerships with the University of Cincinnati, University of Toledo, and Hondros College
  • Employee-Sponsored Crisis Fund available for those facing unforeseen challenges
  • Legal & Identity Theft Protection

 Growth & Development

  • University Partnerships with University of Cincinnati, University of Toledo, and Hondros College for exclusive tuition discounts
  • Multiple Partner Discounts available for various products and services through Access Perks
  • Access to 1,000s of hours of personal and professional development material through RightNow Media @ Work

 *Some benefits, including PTO and tuition reimbursement, are based on hours worked.

Why work for Otterbein SeniorLife:

For more than 100 years, Otterbein has provided senior housing options rooted in respect and community.  We’re a non-profit 501(c)(3) health and human service organization, so our values and initiatives are focused on serving our residents.

Otterbein SeniorLife consists of lifestyle communities, revolutionary small house neighborhoods, home health, and hospice care in Ohio and Indiana.  We offer different lifestyle options for seniors through independent living, assisted living, skilled nursing, rehab, memory support, respite care, in-home care, and hospice services.

Apply today and begin a meaningful career as an Independent Living Lifestyle Counselor at Otterbein!

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