Líder IT CRM & Marketing Cloud (Hyper-Personalization Lead)

orioninnovation Open · verified Aug 21, 2026

Mexico City Senior General Marketing

Senior General Marketing role at orioninnovation. Mexico City.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Lead Salesforce Marketing Cloud delivery and its ongoing development as the core activation platform
Build journeys, audience segments, and campaign activations for lifecycle, next-best-offer, and trigger use cases
Connect Marketing Cloud with Data Cloud, Sales Cloud, Service Cloud, and external systems
Coordinate specialists, developers, QA, and vendors while driving agile delivery, releases, and priorities

What you bring

Five to eight years working with Salesforce Marketing Cloud, including platform implementation or evolution
Experience running multiple Business Units and complex campaigns with Journey Builder, Contact Builder, automation, and segmentation
Integration experience with APIs and data flows across email, WhatsApp, push, call center, and other contact platforms
Background leading internal and vendor teams through Scrum or POD-based delivery, including backlog and release management
Data-led experience with audiences, triggers, behavioral segmentation, and personalization, plus intermediate English

Who this fits

You’ll suit a senior delivery-focused leader who can turn CRM strategy into Salesforce Marketing Cloud execution and coordinate across technical, data, and vendor teams. The role is located in Mexico City, Mexico, and calls for intermediate English. The listing does not specify travel, visa, or work-arrangement requirements.

From the employer

Orion Innovation is a premier, award-winning, global business and technology services firm. Orion delivers game-changing business transformation and product development rooted in digital strategy, experience design, and engineering, with a unique combination of agility, scale, and maturity. We work with a wide range of clients across many industries including financial services, professional services, telecommunications and media, consumer products, automotive, industrial automation, professional sports and entertainment, life sciences, ecommerce, and education.

Líder IT CRM & Marketing Cloud (Hyper-Personalization Lead)

Descripción del puesto:

· Responsable de liderar la ejecución y evolución de Salesforce Marketing Cloud como plataforma central de activación dentro del ecosistema de CRM, asegurando su correcta integración con otras nubes de Salesforce (Sales, Service, Data Cloud) y plataformas externas.

· Forma parte del IT CRM Cell y trabaja en conjunto con el Arquitecto de Soluciones, Data & Analytics y proveedores externos para implementar capacidades de hiper-personalización, journeys y activación omnicanal.

· Rol enfocado en delivery, operación y evolución de Marketing Cloud, con visión de ecosistema.

Principales responsabilidades

Liderar la implementación y evolución de Salesforce Marketing Cloud.
Diseñar y ejecutar journeys, segmentación y activación de campañas.
Integrar Marketing Cloud con Data Cloud, Sales/Service Cloud y otros sistemas.
Ejecutar la consolidación y estandarización de canales y herramientas de contacto.
Coordinar equipos internos (especialistas, devs, QA) y proveedores externos.
Asegurar delivery continuo bajo metodologías ágiles (PODs).
Implementar casos de uso de personalización (lifecycle, NBO, triggers).

Skills y experiencia requerida

Core

5–8 años en Salesforce Marketing Cloud.
Experiencia liderando implementaciones o evolución de SFMC.
Salesforce

Experiencia operando Marketing Cloud en entornos con múltiples Business Units y alta complejidad de campañas.
Dominio de:
Journey Builder
Contact Builder
Automatización y segmentación
Conocimiento de integración con:
Data Cloud
Sales / Service Cloud
Integración

Experiencia en integraciones (APIs, data flows).
Entendimiento de ecosistemas omnicanal con múltiples plataformas de contacto (ej. email, WhatsApp, push, call center).
Delivery

Experiencia liderando equipos híbridos (internos + vendors).
Trabajo en metodologías ágiles (Scrum / PODs).
Experiencia gestionando backlog, releases y prioridades en entornos de delivery continuo.
Data-driven marketing

Experiencia en segmentación, personalización y activación basada en datos (audiencias, triggers, comportamiento).

Soft skills

Fuerte orientación a ejecución.
Coordinación cross-functional.
Capacidad de aterrizar estrategia a implementación.
Idioma

Inglés: Intemedio

Orion is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, citizenship status, disability status, genetic information, protected veteran status, or any other characteristic protected by law.

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