Paid Media Creative Strategist
Mid-level Paid Media role at OpenArt AI. Remote, Pakistan · full-time.
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll set paid creative strategy across Meta, TikTok, Google, YouTube, and other channels
- You'll build testing plans for concepts, hooks, audiences, formats, visuals, CTAs, and landing pages
- You'll study ad-level results, explain what drove performance, and shape the next tests
- You'll create concepts, briefs, hooks, scripts, headlines, and direct-response ad copy
- You'll turn creator and influencer content into paid ads while tracking trends and competitors
What you bring
- You have at least three years in paid creative, performance, growth marketing, or a related field
- You have proven success creating paid social ads that produced measurable results
- You understand Meta advertising, paid social creative, and structured testing programs
- You can interpret paid media data and write strong hooks, short scripts, headlines, and ad copy
- You can work independently with creators, designers, editors, and growth teams in a fast-moving remote setting
Who this fits
This role suits you if you want to improve creative performance rather than focus mainly on media buying. You should be comfortable moving from performance data to a creative idea and test quickly. The position is fully remote and calls for genuine interest in AI tools, creator culture, and how people make content with AI.
From the employer
Paid Media Creative Strategist
Location: Remote
Company: OpenArt AI
Employment: Full-time
Compensation: We offer competitive compensation based on your location and experience.
About OpenArt
OpenArt is a Silicon Valley-based Gen AI startup building an AI creative platform used by creators around the world. Our team of 200+ people works globally across product, AI, design, creative, and marketing.
We move fast, launch frequently, and produce a high volume of creative across paid social, organic social, creators, product launches, and brand campaigns.
We’re looking for a Paid Media Creative Strategist who can help us turn that creative output into a high-performing paid acquisition engine.
About the Role
This role sits at the intersection of creative strategy, paid media, and performance analytics.
You’ll own the creative strategy behind our paid social campaigns, from identifying audiences and developing concepts to writing briefs, planning tests, analyzing performance, and deciding what we make next.
You should be equally comfortable looking at Meta performance data and asking “why did this ad win?” as you are writing five new hooks based on that insight.
You will work closely with our growth team, motion designers, video editors, influencer team, and social team to continuously produce and test new paid creative.
This is not a traditional media buying role. Your primary responsibility is making our creative perform better.
What You’ll Do
Own Paid Creative Strategy
Lead creative strategy across Meta, TikTok, Google, YouTube, and other paid channels. Identify the audiences, insights, hooks, messaging angles, formats, and offers we should test.
Build & Run Creative Testing
Develop a structured testing system across concepts, hooks, audiences, formats, visuals, CTAs, and landing pages. Build meaningful creative variation and continuously identify new winners.
Turn Performance Into Creative
Analyze creative-level performance to understand what’s winning, what isn’t, and why. Turn those insights into clear hypotheses and the next round of concepts to test.
Develop Concepts, Briefs & Ad Copy
Create paid concepts across UGC, creator-led ads, product demos, social-native ads, static, and motion. Write clear creative briefs, hooks, scripts, headlines, and ad copy that align with the creative and our key product marketing messages.
Work With Creators & Influencers
Partner with our UGC and influencer teams to turn strong organic content into paid creative and identify opportunities for whitelisting and partnership ads.
Stay Ahead of What’s Working
Track ads, competitors, trends, and creative patterns then apply those learnings to our paid creative strategy.
What We’re Looking For
3+ years of experience in paid creative strategy, performance marketing, growth marketing, or a closely related role
Proven experience developing paid social creative that drove measurable performance
Strong understanding of Meta advertising and paid social creative
Experience building and running creative testing frameworks
Strong analytical skills and comfort working with paid media performance data
Excellent copywriting, especially hooks, short-form scripts, headlines, and direct-response messaging
Strong understanding of TikTok, Instagram, YouTube, and internet culture
Experience briefing and working with video editors, motion designers, designers, and creators
Ability to move quickly from performance insight to creative hypothesis to test
Comfortable operating independently in a fast-paced remote environment
Genuine interest in AI and how people are using AI tools to create content
Bonus Points
Experience marketing AI, SaaS, creator, or prosumer products
Experience scaling paid acquisition for a fast-growing consumer technology company
Hands-on Meta media buying experience
Experience with creator whitelisting / partnership ads
Experience with attribution and analytics platforms
Experience using Gen AI tools for creative ideation or production
Strong knowledge of AI creator culture and the current generative AI landscape
Why OpenArt
Join a Silicon Valley-based Gen AI startup with a global team of 200+ people
Work on one of the fastest-growing categories in technology
Experiment with the latest AI image and video models
USD compensation
Fully remote
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