Senior Lead - B2B Marketing, Run Specialty
Senior Marketing (General) role at On. New York · $175,000–$215,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Set the channel plan for national run accounts, regional specialty retailers, and outdoor partners
- Lead integrated campaigns across stores, digital, experiential, and media to improve sell-through
- Turn global brand stories into localized tools with field technical and regional sales teams
- Advise account leaders and sales directors while aligning regional and cross-functional priorities
- Manage and develop a marketing pod while refining workflows and resource use
What you bring
- At least eight years in B2B marketing, wholesale brand management, or commercial strategy within run specialty or performance footwear
- At least two years leading people, including developing specialists and coordinating cross-functional work
- Strong knowledge of running or outdoor retail, including sit-and-fit service and regional community needs
- Skill in aligning matrixed stakeholders, making decisions with incomplete information, and handling challenging commercial discussions
- A data-led, inventive approach to improving operations, campaigns, and process efficiency
Who this fits
You’ll suit a senior B2B marketing role focused on run specialty, performance footwear, wholesale accounts, and community-led retail. The position is based in New York City, includes people leadership, and requires travel of up to thirty percent. You’ll work across sales, retail marketing, visual merchandising, events, and technical representative teams.
From the employer
In short
As the Senior Lead - B2B Marketing, Run Specialty, you will drive the strategic marketing direction for National Run Specialty Key Accounts and the Regional Run Specialty and Outdoor channels, ensuring On remains the most sought-after brand on the footwear wall. You will shape a comprehensive channel strategy that balances the scale of national retail powerhouses with the bespoke, community-first needs of local running shops. Reporting to the Head of B2B Marketing, North America on the Brand Experience team, you will lead a dedicated pod to deliver hyper-local activations and tiered support strategies that accelerate commercial sell-through while safeguarding our premium positioning.
Your Mission
- Set the strategic course for the Run Specialty channel by building and applying a tiered, end-to-end support strategy that differentiates execution across national accounts and independent retailers
- Oversee the deployment of complex, integrated marketing campaigns across in-store, digital, experiential, and media channels to ensure an elevated brand presence that drives customer velocity
- Partner with Field Technical Representatives and Regional Sales Teams to translate global brand stories into localized tools that empower retail partners on the ground
- Act as the senior strategic marketing advisor for Run Specialty account leadership and internal sales directors, synthesizing regional interests to align cross-functional goals
- Guide and mentor a pod of marketing specialists, fostering an entrepreneurial mindset that encourages calculated risk-taking in the pursuit of exceptional consumer experiences
- Evaluate sell-through metrics and regional performance data to anticipate market shifts, optimization opportunities, and the commercial ROI of community initiatives
- Refine sustainable workflows and resource allocation protocols specifically tailored to the fast-paced requirements of the wholesale running ecosystem
Your Story
- You bring 8+ years of functional experience in B2B marketing, wholesale brand management, or commercial strategy within the Run Specialty or performance footwear industries
- You bring 2+ years of direct people leadership experience, with a proven track record of developing specialist talent and managing cross-functional project workflows
- You possess deep expertise in the running or outdoor retail landscape, with a clear understanding of the "sit-and-fit" service environment and regional community dynamics
- You demonstrate strong relational intelligence, with experience navigating matrixed stakeholder groups and aligning multi-departmental outputs with broader business priorities
- You possess a structured approach to decision-making under uncertainty, allowing you to confidently manage difficult commercial conversations and pivot regional account strategies when required
- You exhibit an innovative mindset alongside a commitment to operational excellence, utilizing performance data to continuously refine process efficiency and campaign execution
- You are agile and open to traveling up to 30% of the time to interface with key account partners, attend field activations, and collaborate across regional hubs
Your Team
The Brand Experience team brings On’s mission to ignite the human spirit through movement to life across North America. We lead the physical expression of the brand across retail environments, wholesale partnerships, events, and community activations. Within our dedicated Run Specialty pod, we work in close alignment with Retail Marketing, Visual Merchandising, Events, and Tech Rep teams to establish deep community connections and deliver premium, high-impact experiences that resonate with runners at every single touchpoint.
For a role based in our New York City office: Typical cash compensation range for this position inclusive of base + bonus + equity = $175,000-$215,000. Individual compensation packages are based on various factors unique to each candidate including experience, industry knowledge, qualifications, skill set, and location.
At On we understand cash compensation is just one piece of your total rewards package. In addition to cash compensation, On offers a competitive benefits package including medical, dental, and vision benefits, along with an industry leading PTO package, and competitive 401k program. Additional perks and benefits include: 11 paid US holidays, corporate office closure between Christmas and New Year, and a plethora of product perks!