Team Lead, Digital Marketing (Vice President)
At a glance
Leadership Digital Marketing role at Ocbc. BOS Singapore · full-time.
Pay not stated Digital Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- You’ll set the bank’s digital roadmap, KPIs and traffic, engagement and conversion goals
- You’ll steer website and social performance, then prioritize improvements, campaigns and business needs
- You’ll build reporting dashboards, evaluate channel returns and advise senior stakeholders with data
- You’ll lead SEO, GEO and AI search initiatives to improve visibility across traditional and emerging platforms
- You’ll oversee governance, budgets, vendors and stakeholder coordination while coaching the team
What you bring
- You’ll hold a bachelor’s degree in marketing, communications, business, digital media or a related area
- You’ll bring a minimum of eight to ten years in digital marketing, ideally in financial services or wealth management
- You’ll have led digital strategies and teams while managing agencies, vendors and complex stakeholder groups
- You’ll understand analytics, SEO, GEO, content strategy, AI search, CMS, CRM and marketing automation
- You’ll have experience with multilingual campaigns and platforms such as WeChat, plus GA4, Adobe Analytics or an equivalent
Who this fits
You’ll suit a senior digital marketing leader who can connect strategy, measurement, AI-enabled discovery and commercial priorities. The role works across business teams, Legal & Compliance, Technology, agencies and vendors in a highly regulated environment. It is based in Singapore with a hybrid arrangement, and Mandarin is preferred for Chinese-language content and platform work.
From the employer
Bank of Singapore opens doors to new opportunities.
At Bank of Singapore, we are constantly on the lookout for exceptional individuals to join our team. We promote a culture of openness, teamwork and fairness. Most importantly, we invest in our people through our programmes that develop them on both professional and personal levels. Besides attractive remuneration packages, we offer non-financial benefits and opportunities to develop your potential within OCBC Group’s global network of subsidiaries and offices. If you have passion, drive and the will to succeed, rise to the challenge today!
Bank of Singapore is looking for a Digital Marketing Lead who will be responsible for developing, driving and optimising the Bank's digital marketing strategy across owned, earned and paid digital channels. As digital discovery increasingly shifts towards AI-powered search engines and LLM, the role will also lead the Bank's SEO, Generative Engine Optimisation (GEO) and AI content strategy to strengthen the Bank's visibility, authority and discoverability across both traditional and emerging search ecosystems.
Strategy and leadership
- Develop and own the Bank's overall digital marketing strategy and roadmap.
- Define KPIs, traffic, engagement and conversion targets across digital channels.
- Align digital initiatives with business objectives and marketing priorities.
Website and social media oversight
- Oversee website strategy, performance and optimisation initiatives.
- Monitor overall website and social media performance and recommend improvements.
- Prioritise website enhancements, campaigns and business requirements.
Analytics and performance management
- Define digital performance dashboards and reporting frameworks.
- Provide data-driven insights and recommendations to senior stakeholders.
- Monitor campaign effectiveness and channel ROI.
AI Search, GEO, discovery strategy and AI-enabled content
- Lead the adoption of AI tools and capabilities across digital marketing workflows.
- Develop and own the Bank's SEO, GEO and AI search visibility strategy across key digital properties.
- Define the roadmap to improve discoverability in traditional search engines, AI-powered search experiences and answer engines.
Governance and stakeholder management
- Lead engagement with business stakeholders, Legal & Compliance, Technology and external vendors.
- Oversee digital governance, regulatory adherence and risk management.
- Manage digital marketing budgets, agency relationships and vendor performance.
- Ensure all activities comply with internal policies and industry regulations.
- Coach team members and promote best practices in digital marketing.
Requirements:
Education and experience
- Bachelor's degree in Marketing, Communications, Business, Digital Media or a related field.
- Minimum 8-10 years of experience in digital marketing, preferably within financial services, wealth management.
- Proven experience leading digital marketing strategies and teams, as well as managing agencies, vendors and complex stakeholder environments.
- Relevant experience in digital marketing in digital ecosystems, including WeChat and other relevant social media and content platforms.
Technical knowledge
- Strong understanding of website analytics, digital measurement and marketing technologies.
- Strong understanding of SEO, GEO, content strategy and AI-driven search ecosystems.
- Experience implementing AI-powered marketing, analytics or content optimisation solutions.
- Familiarity with CMS platforms, CRM systems and marketing automation tools.
- Experience with GA4, Adobe Analytics or equivalent analytics platforms.
Competencies
- Strategic thinking and commercial acumen.
- Strong leadership and stakeholder management skills.
- Excellent communication and presentation abilities.
- Analytical mindset with strong problem-solving capability.
- Ability to work effectively in a highly regulated environment.
- Experience managing multilingual content strategies and campaigns
Language Requirements
- Proficiency in Mandarin Chinese is preferred to support engagement with agencies, review Chinese-language content and oversee initiatives on Chinese digital platforms such as WeChat.
Not this one either?
Claude or ChatGPT reads the other 86,068 for you.
Get better matches →
