Trade Marketing Export Internship
Entry-level Trade Marketing role at Oberalp. Bolzano.
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll help create digital and physical content, media plans, and PR schedules for consistent brand messaging
- You'll coordinate the rollout of approved communication materials and trade marketing work
- You'll help arrange events and support several athletes
- You'll work with international partners plus internal and external stakeholders
- You'll manage several Salewa and Dynafit marketing projects at once
What you bring
- You're studying at university or have a degree in economics or a related subject
- You have some marketing experience
- You speak Italian excellently and English very well; German is helpful
- You manage time well and work independently, quickly, efficiently, and hands-on
- You understand cultural differences and can work with international partners
Who this fits
This role suits a mountain enthusiast who wants hands-on trade marketing experience across Salewa and Dynafit. You'll be based in Bolzano, Italy, and commit to an internship of at least six months. Expect international collaboration and responsibility across multiple projects
From the employer
Die Oberalp-Gruppe ist ein managementgeführtes Familienunternehmen - ein Markenhaus, das hochwertige technische Bergsportprodukte herstellt. Wir haben 6 eigene Marken: Salewa, Dynafit, Pomoca, Wild Country, Evolv und LaMunt. Als Exklusivpartner anderer Marken im Sportbereich bieten wir unser gesamtes Know-how in Kommunikation, Verkauf und Imagebildung an.
Wir sind ein Team von über 1000 Mitarbeitern in 11 Ländern weltweit - eine Gruppe von Abenteurern und Träumern, Bergsteigern, die auf der Suche nach ihrem nächsten Gipfel sind.
Trade marketing refers to all marketing activities aimed at supporting distribution partners to increase sales in their market. A strong focus is set on actions supporting a good and consistent brand presentation at all sales touchpoints, both offline (such as shop windows, focus points, branded area & merchandising) and online (creation of brand pages, online campaigns, etc.).
We are looking for a intern for our Trade Marketing Export for at least 6 months. With this internship, you will get a 360° overview on the strategic planning, development, implementation, monitoring and revision of all online and offline marketing activities for the brand Salewa and Dynafit. You work closely with our partners and the Marketing Teams in the different countries and help to guarantee the alignment of the Brand's concepts and projects.
Tasks and responsibilities
- Support in the development of online & offline content, media plan & PR calendar to ensure consistent brand message across different channels
- Help to coordinate the implementation of defined communication tools and contents
- Support in trade marketing implementation
- Help to organize events and manage multiple athletes
- Support in managing multiple internal and external stakeholders
- Assist in managing international partners
- Work on multiple projects at the same time
Profile
- University student or degree in Economics or a similar field
- First experience in the marketing sector is a plus
- Excellent Italian skills, very good English skills, German is a plus
- Passionate about mountains
- Good time management skills
- Hands on mentality
- Ability to work independently, quickly and efficiently
- Good understanding of different cultures & ability to work with international partners
Workplace: Bolzano, IT
Allowance: 850€ gross/month
If you are interested to work in a challenging, international and dynamic environment then apply now!
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