Television Multi-Platform Sales Account Executive
At a glance
Mid-level Account Executive role at Nexstar. MA, Chicopee · full-time.
Pay not stated
growthroles summary, based on the employer's posting.
What you'll do
- Call established agencies and new prospects to generate television and multi-media advertising revenue
- Manage assigned accounts while opening new relationships with local businesses and prospective clients
- Build and deliver sales presentations that connect advertising choices to client products or services
- Create advertising schedules with clients and station staff, then help develop the advertisements
- Explain placement rates across the station's available media to prospective and existing customers
What you bring
- A marketing, advertising, mass communications, or related degree, or equivalent education and work experience
- At least one year in sales, with media sales experience preferred
- A valid driver's license backed by an acceptable driving record
- Experience setting long-range goals and carrying out the strategies needed to reach them
- Comfort using computers, phones, copiers, scanners, fax machines, and other office equipment
Who this fits
This role suits a mid-level salesperson who can prospect, present advertising solutions, maintain accounts, and build local business relationships. You should be comfortable pursuing revenue goals and working with both clients and station personnel. A valid driver's license and acceptable driving record are required.
From the employer
The Sales Account Executive generates advertising revenue by calling on established agencies, cold-calling new prospects and convincing potential clients of the merits of television advertising.
- Implements strategies to consistently grow revenue and exceed revenue goals.
- Establishes credible relationships with local business community.
- Makes sales calls on existing and prospective clients.
- Maintains assigned accounts and develops new accounts.
- Prepares and delivers sales presentations to clients.
- Explains to customers how specific types of advertising will help promote their products or services in the most effective way possible.
- Provides clients with information regarding rates for advertising placement in all media.
- Develops advertising schedules with clients and station personnel responsible for placing advertising into station media.
- Works with clients and station personnel to develop advertisements.
- Performs other duties as assigned.
Requirements & Skills:
- Bachelor’s degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience.
- Minimum one year’s experience in sales, preferably in the media field.
- Valid driver’s license with an acceptable driving record.
- Experience achieving long-range objectives and implementing the strategies and actions to achieve them.
- Proficiency with computers, telephones, copiers, scanners, fax machines and other office equipment.
- Starting with $60,000 annualized guarantee
SCAM ALERT:
Please be aware candidates may be at risk of being targeted by scammers seeking personal data or money. Recruiters with Nexstar Media Group and its local stations will only contact you through official job boards, LinkedIn, or email with Nexstar.tv domain or official station email addresses (example:@wreg.com). Be cautious of any outreach claiming to be from Nexstar or its recruiters via any other messaging platforms or personal email addresses. We will not contact you using a @gmail email address. If you are unsure about the authenticity of a job inquiry or offer, email us at corporaterecruiters@nexstar.tv.
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