Senior Manager, Ad Sales Research and Measurement Solutions
At a glance
Senior Account Executive role at Nexstar. NY-New York · full-time.
Pay not stated
growthroles summary, based on the employer's posting.
What you'll do
- Analyze consumer behavior and media use, then turn findings into guidance for ad sales pitches, client meetings and RFP responses
- Support research across pre-buy and post-buy work, producing reports on program performance, audience reach and other KPIs
- Gather industry and public data, identify patterns, and use Nielsen, comScore and MRI research tools
- Run primary studies from design through analysis and presentation, including work that demonstrates advertising campaign effectiveness
- Build dashboards and visual reports, then present findings and recommendations to sales and support teams
What you bring
- A bachelor’s degree in marketing, data science, digital media or a related area, plus five years of post-degree experience in a relevant role
- Experience writing, programming and analyzing primary research data, with at least three years in media, advertising or market research
- At least three years creating behavioral-data insights, recurring performance dashboards and audience or competitive reporting
- At least three years supporting television and digital platforms, plus experience with three or more of the listed research tools
- Two years running Brand Lift measurement projects and working with Kantar or RealEyes
Who this fits
This senior role suits someone who can combine primary research, media measurement and client-facing insights for ad sales. The position is based in New York City, with telecommuting allowed one day per week.
From the employer
JOB DUTIES: Conduct market analysis to understand consumer behavior, and media consumption trends. Support ad sales research teams from pre-buy to post-buy process. Collaborate with sales teams to provide research-driven insights that support ad sales pitches and client meetings, and request for information (RFI) and request for proposal (RFP) procurement processes. Produce performance reports for ad sales comprising program insights, audience reach, and other key performance indicators (KPIs). Collect business intelligence data from available industry reports, public information, field reports, or purchased sources. Devise methods for identifying data patterns and trends in available information sources. Mine media research tools like Nielsen, comScore, and MRI. Conduct primary research projects including study development, analysis, visualization and presenting insights via presentations. Design, implement and execute research studies to showcase the effectiveness of advertising campaigns. Work closely with the marketing, sales, and content teams to align research initiatives with broader business strategies. Create clear, compelling visual reports and dashboards to communicate research findings to both technical and non-technical audiences. Lead presentations to the sales and support teams, summarizing research insights and strategic recommendations.
REQUIREMENTS: Bachelor’s degree or foreign equivalent in Marketing, Data Science, Digital Media, or related field. Must have five (5) years progressive, post-baccalaureate experience as a Business Analyst, Digital Research Manager or related occupation.
SKILLS: Must have:
- Experience writing, programming and analyzing primary research data.
- Three (3) years experience with media and advertising research or market research.
- Three (3) years experience developing reporting and insight from behavioral data and managing external client and agency requests.
- Three (3) years experience developing monthly and quarterly reporting (performance dashboards, audience profiling, and competitive insights).
- Three (3) years experience developing insights for television programming and supporting digital platforms including digital video, newsletters, CTV, audio/podcasting and social.
- Three (3) years experience with at least three of the following third-party marketing tools: MRI-Simmons; YouGov; Adobe Analytics; Comscore Media Metrix, Mobile/Video Metrix, and Plan Metrix; YouTube Analytics; Ipsos Affluent Study; Erdos & Morgan Opinion Leaders Survey; or market research databases eMarketer and Mintel.
- Two (2) years experience running measurement projects (Brand Lift studies) and working with measurement vendors (Kantar or RealEyes).
Telecommuting 1 day per week allowed
This is a full-time (40 hours/week) professional position. Job location: 1301 6th Avenue NY, NY 10019. Wage Offer: $134,650 per annum. To apply, email resume and cover letter to NBusch@nexstar.tv and reference job title. EOE. Principals only.
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