Integrated Communications Manager
Mid-level Communications role at Nestlé. SINGAPORE, SG, 486035.
Growth Roles summary, based on the employer's posting.
What you'll do
- Own daily relationships with media and creative agencies, setting governance, briefs, reviews, and escalation routes
- Build annual and campaign communication plans with brand leads and agencies, linking objectives to channels and investment
- Coordinate campaign activity across brands and markets while aligning creative messaging with audience and channel needs
- Set campaign KPIs, review results with agencies and analytics teams, and turn findings into optimisation actions
- Track agency scopes and campaign spend, covering fees, production, media investment, negotiations, and bonus payments
What you bring
- Bring at least six years in marketing, communications, or agency management
- Show client-side experience overseeing media and/or creative agencies
- Understand integrated media planning, paid channels, and marketing budget ownership
- Influence stakeholders, manage concurrent campaigns, and present clearly to senior leaders
- Read performance data and turn it into useful insights
Who this fits
You’ll suit this role if you can connect brand teams, agencies, media partners, and analytics teams while keeping multiple campaigns moving. The position is based at Changi Business Park in Singapore and includes coordination across brands and markets. You’ll need to work comfortably with senior stakeholders and take ownership of campaign processes from planning through measurement.
From the employer
Position Snapshot
- Nestlé Purina Petcare
- Changi Business Park, Singapore
- 6+ years in marketing, communications, or agency management
Position Summary
At Nestlé Purina Petcare, we are passionately committed to enriching the lives of pets and the people who love them. Our dedication to pets, and their owners, directs everything we do, every day, everywhere. Today, Nestlé Purina Petcare is one of the world’s leading pet care companies. We offer an attractive and dynamic work environment with a high focus on developing people.
The NPP AOA Integrated Communications Manager serves as the central orchestrator of all paid, earned, shared, and owned communications activity. This role is the critical bridge between internal brand teams and external agency partners — spanning both media and creative — ensuring campaigns are delivered with strategic coherence, on time, and with measurable impact.
This is a process and performance leadership role and requires end-to-end process management from strategy and planning through execution, measurement, and media optimisation central and across markets.
For performance, the Integrated Communications Manager will be responsible for liaising with media agency and ensuring measurement framework and media principles are applied.
A day in the life of an Integrated Communications Manager...
- Agency Management and Partnership: Lead day-to-day management of media and creative agency relationships, acting as the primary client point of contact. Establish clear ways of working, governance frameworks, and escalation pathways across all agency partners. Drive agency accountability through structured briefing, performance reviews, and contract management. Facilitate regular agency alignment sessions to ensure integrated output across media and creative workstreams. Evaluate agency performance against agreed SLAs and KPIs on a quarterly basis.
- Integrated Communications Planning: Lead the development of annual and campaign-level integrated communications plans in partnership with brand managers and agencies. Support in translating brand strategy and business objectives into clear communications briefs and media investment frameworks. Oversee the high-level media strategy including channel mix, audience targeting, flighting, and budget allocation. Ensure creative strategy and messaging are aligned with media channel requirements and audience insights. Manage the master communications calendar, coordinating all campaign activity across brands and markets.
- Media, Performance Management & Reporting: Lead regional relationship with media partners (OM & Publicis). Own the communications performance measurement framework, ensuring clear KPIs are set for every campaign.
Work with agencies and internal analytics teams to capture, synthesise, and present campaign performance data.
Translate data into actionable insights and recommendations to optimise in-flight campaigns and inform future planning. Lead post-campaign reviews, ensuring learnings are documented and embedded into the next planning cycle. - SOW Management: Manage the agency SOW and track spend against plan. Support in overseeing agency fee structures, production costs, and media investment across all campaigns. Identify opportunities for efficiency and value through agency negotiations & process improvement. Manage agency bonus criteria and payout.
What will make you successful...
- 6+ years in marketing, communications, or agency management
- Proven experience managing media and/or creative agencies at a client-side level
- Strong understanding of the integrated media planning process and paid channel landscape
- Exceptional stakeholder management and influencing skills
- Strong project management discipline with ability to manage multiple concurrent campaigns
- Confident communicator with ability to present to senior leadership
- Experience owning and managing marketing budgets
- Data-literate with ability to interpret performance data and generate insights
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