Global Digital Campaign Project Manager

Nestlé nestle.com Open · verified Sep 19, 2026

Linda a Velha Manager Campaign Management

Mid-level Campaign Management role at Nestlé. Linda a Velha.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll design CRM campaigns and create content for email, push, SMS, and other engagement channels
You'll connect NABs messaging with lifecycle and trigger-based digital activation programmes
You'll use customer data, audience groups, and personalization to make campaigns more relevant
You'll brief creative partners, test activation materials, and confirm they meet brand and regulatory rules
You'll support OneSearch and give markets guidance on audiences, communications, and personalization

What you bring

You'll bring at least two years of digital marketing and CRM experience
You'll have managed stakeholders across markets and regions in a complex matrix environment
You'll understand how eCommerce and digital channels can support business growth
You'll know CRM activation, customer engagement, segmentation, and personalization approaches
You'll manage projects and deadlines well, collaborate across cultures, and communicate fluently in English

Who this fits

This role suits a proactive project manager who can coordinate global markets and cross-functional, cross-cultural teams. You'll work in a permanent, full-time hybrid position based in Lisbon at the Nestlé Nespresso HUB.

From the employer

Position Snapshot

Permanent position
Location: Lisbon
Company: Nestlé Nespresso HUB
Full-time / Hybrid mode

Position Summary

Nestlé Nespresso is currently looking for a Global Digital Activation Campaign Project Manager. You will drive the global NABs digital marketing activation roadmap, enabling markets to deliver sustainable omni-channel growth through CRM activation, personalization, consumer engagement, and digital marketing programs.

A Day in the Life of a Global Digital Activation Campaign Project Manager

Design and deliver CRM campaigns integrating the NABs portfolio into the broader Nespresso CRM strategy.
Develop CRM content and templates across email, push notifications, SMS, and other customer engagement channels.
Collaborate with Digital Activation Programmes teams to integrate NABs messaging into lifecycle and trigger-based programs.
Leverage customer data, segmentation, and personalization capabilities to maximize campaign relevance and engagement.
Coordinate with internal and external creative partners to brief, test, and validate activation assets.
Support the evolution of the OneSearch framework through insights, content, and digital activation deliverables.
Provide markets with communication guidelines, audience segmentation insights, and personalization best practices.
Ensure activations comply with brand standards, regulatory requirements, and global governance principles.

What Will Make You Successful…

2+ years of experience in Digital Marketing and CRM.
Experience working in complex matrix organizations and managing multiple stakeholders across markets and regions.
Strong commercial acumen with experience driving business growth through eCommerce and digital channels.
Excellent project management and communication skills.
Knowledge of CRM activation, customer engagement, audience segmentation, and personalization strategies.
Strong attention to detail and ability to manage tight deadlines.
Comfortable working with cross-functional and cross-cultural teams.
Entrepreneurial spirit, growth mindset, and proactive attitude.
Fluent English communication skills.