Assistant Brand Manager
At a glance
Mid-level Brand Marketing role at Nestlé. Makati.
Pay not stated Brand Marketing salary
growthroles summary, based on the employer's posting.
What you'll do
- Put brand plans into action across online and offline channels to support growth for your assigned product segments
- Run consumer research exercises and keep the target consumer profile current
- Track consumer and shopper preferences, then identify actions to protect or improve brand preference
- Manage communication work from identifying opportunities and briefing through campaign delivery and evaluation
- Oversee brand budgets, procurement, payments and operating processes while following local regulations and nutrition guidelines
What you bring
- A bachelor’s degree in marketing, business administration, communications or a related discipline
- Two to four years of work in brand management or brand marketing
- Strong Excel and market-data skills, with the ability to draw commercial insights from analysis
Who this fits
This suits someone ready to own product segments while partnering closely with a Brand Manager. The role is based in Makati, Philippines, and FMCG experience is strongly preferred.
From the employer
We are looking for a strategic and results-driven Assistant Brand Manager who is passionate about building strong brands, understanding consumers, and delivering impactful marketing initiatives for an established FMCG product portfolio. This role is a launchpad for future brand leaders — you'll take ownership of key product segments while working closely with a Brand Manager to shape strategy and drive business growth
Key Responsibilities
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Support the delivery of Brand Growth by implementing brand tactics and activities both online and offline.
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Execute consumer immersions and other relevant insighting exercises; develop and update the Target Consumer Portrait.
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Work with strategic business units to refine brand essence and vision.
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Monitor performance on consumer and shopper preferences, generating actions to maintain or improve brand preference.
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Implement marketing activities to strengthen brand power.
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Effectively and efficiently manage investments for specific variants or activities.
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Lead teams through brand operational processes to deliver strong results, considering local regulations and nutrition guidelines.
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Manage end-to-end development of communication plans — from Opportunity, to Brief, to Campaign Planning/Execution, to Post-evals.
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Manage procurement and payment activities for the brand.
Qualifications
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Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
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At least 2–4 years of experience in brand management or brand marketing.
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Direct experience within the FMCG sector is highly preferred.
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Strong analytical skills with proficiency in MS Excel and market data tools; comfortable extracting commercial insights from data.
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Exceptional project management, stakeholder communication, and ability to thrive in a fast-paced environment.
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