Integrated Marketing Communications Manager
At a glance
Mid-level Communications role at National Bank of Kenya. Burundi · full-time.
Pay not stated Communications salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Build integrated marketing plans, audience definitions, channel choices, and communication calendars tied to business goals
- Take campaigns from initial idea through delivery, coordinating budgets, schedules, agencies, vendors, and internal contributors
- Keep messaging and visual identity aligned across channels, then review results and suggest changes
- Direct social strategy and content calendars alongside digital advertising, email, website updates, and online activity
- Use customer, competitor, and market research to interpret behavior and trends
What you bring
- A bachelor's degree from a recognized institution is required for this role
- At least two years in marketing or customer service is required
- You understand the bank's products, services, marketing KPIs, performance goals, and related measures
- You bring strong communication, planning, organization, report writing, problem-solving, and analytical skills
Who this fits
You will suit this role if you can turn business objectives into coordinated campaigns and manage both offline and digital execution. The position is based onsite in Burundi and covers marketing, social media, research, reporting, and campaign coordination.
From the employer
KEY RESPONSIBILITIES
a) Marketing & Communication Strategy
- Develop and implement integrated marketing communication plans aligned with organizational goals.
- Identify target audiences, market opportunities, and relevant communication channels.
- Translate business objectives into measurable marketing and communication campaigns.
- Develop annual, quarterly, and campaign-specific communication calendars.
b) Campaign Management
- Plan, coordinate, and execute integrated marketing campaigns from concept to completion.
- Manage campaign budgets, timelines, agencies, vendors, and internal stakeholders.
- Ensure consistent messaging and visual identity across all communication channels.
- Monitor campaign performance and recommend improvements.
c) Digital & Social Media
- Oversee social media strategies and content calendars.
- Coordinate digital advertising, email marketing, website content, and other online activities.
- Track digital performance using relevant analytics tools.
- Work with creative teams to develop engaging digital content
d) Market Research & Insights
- Conduct or coordinate customer, competitor, and market research.
- Analyze customer behavior and market trends.
2. THE PERSON
For the above position, the successful applicant should have the following:
Bachelor's degree from a recognized institution
Professional Certification in Marketing or master's degree will be added as advantage
Minimum 2 years' experience in Marketing/Customer Service
Excellent Communication skills
Strong understanding of the Bank's products and services
Excellent understanding of the Marketing KPIs, Performance Goals and other metrics.
Excellent planning, organization and report writing skills
Excellent the ability to anticipate issues and to design appropriate solutions
Excellent planning, organizing, problem solving and analytical skills
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