Account Based Marketing (ABM) Manager
Remote London Full-time Manager Account-Based Marketing
Mid-level Account-Based Marketing role at Nasstar. Remote, United Kingdom · full-time.
Role brief
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll select and rank target account tiers with sales, using account and buying-group insight to shape campaigns
- You'll create and run one-to-one and one-to-few campaigns across direct mail, digital, events, and executive outreach
- You'll build shared account plans with sales teams, agree account actions, and monitor pipeline effects
- You'll activate AWS and Databricks partnerships and co-selling efforts to uncover account opportunities
- You'll score account engagement and pipeline, then share ABM contribution and ROI with marketing and sales leaders
What you bring
- You have degree-level marketing education or equivalent professional experience
- You bring four-plus years of B2B marketing experience, including ownership of an ABM programme
- You can show ABM campaigns influencing enterprise sales cycles and pipeline
- You have built joint account plans with sales or account teams and can manage senior stakeholders
- You know ABM or intent tools and CRM platforms such as 6sense, Demandbase, LinkedIn ABM, HubSpot, Salesforce, or Dynamics
Who this fits
This role suits a strategic, data-led marketer who can connect sales and marketing around named enterprise accounts. You'll need credibility with senior sales and client-facing leaders, plus strong account prioritisation and segmentation skills. The job is remote but requires you to be UK based, with occasional travel for company events.
From the employer
We are hiring a strategic and results-driven Account-Based Marketing (ABM) Manager to design, launch, and execute our enterprise ABM programme. In this role, you will be responsible for identifying, targeting, and engaging a defined set of high-value accounts through highly personalised, multi-channel campaigns. Your primary objective will be to build a robust pipeline, accelerate deal velocity, and grow our share of wallet within strategic accounts.
Working at the intersection of sales and marketing, you will establish deep alignment with sales teams to develop joint account plans, cultivate executive relationships, and deliver measurable growth against non-ABM baselines.
The role will be remote, UK based with occasional travel for company events. Account Selection & Strategy
Working at the intersection of sales and marketing, you will establish deep alignment with sales teams to develop joint account plans, cultivate executive relationships, and deliver measurable growth against non-ABM baselines.
The role will be remote, UK based with occasional travel for company events. Account Selection & Strategy
- Work with sales leadership to define and prioritise target account tiers, building account and buying-committee intelligence to inform campaign approach.
- Build and run 1:1 and 1:few ABM campaigns (direct mail, personalised digital, targeted events, executive outreach) tailored to named accounts, working with the Campaign Content Marketer for tailored assets and the Field Marketing Exec for account-level events.
- Embed with account and sales teams to build joint account plans, agree engagement plans per account and track account-level pipeline impact.
- Leverage AWS and Databricks partner relationships and co-selling motions to unlock account-specific opportunities and MDF-funded activity.
- Establish account-level engagement and pipeline scoring; report ABM contribution and ROI to the Marketing Director and sales leadership.
- Degree-level education or equivalent professional experience in a marketing discipline.
- 4+ years' B2B marketing experience with direct ownership of an account-based marketing programme.
- Track record building account-based campaigns that demonstrably influence enterprise sales cycles and pipeline.
- Experience building joint account plans and working closely with sales/account teams.
- Familiarity with ABM or intent tooling (e.g. 6sense, Demandbase, LinkedIn ABM) and CRM platforms (HubSpot, Salesforce, Dynamics).
- Strong stakeholder management; credible with senior sales and client-facing leaders.
- Strategic account planning, prioritisation and account segmentation skills.
- Data-led approach to account scoring and intent signals.
- Experience with cloud or technology partner ecosystems (AWS, Microsoft, Databricks) and co-selling motions.
- Experience operating in a PE-backed or high-growth consultancy environment.
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