B2B Marketing Manager

Nasoft.eg Open · verified Sep 10, 2026

On-site El Sheikh Zayed City Full-time Manager General Marketing

Mid-level General Marketing role at Nasoft.eg. El Sheikh Zayed City · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You’ll shape the B2B marketing strategy around business goals and priority customer segments
You’ll plan lead-generation campaigns, quarterly calendars, and channel activity across email, social, web, and landing pages
You’ll build nurturing journeys and sales materials that help prospects move toward conversion
You’ll research markets and competitors, then track leads, pipeline impact, ROI, and campaign results
You’ll manage budgets, agencies, marketing platforms, reporting, and recommendations for leadership

What you bring

You have a bachelor’s degree in marketing, business administration, communications, or a related field
You bring three to five years in B2B marketing, growth marketing, or demand generation
You’ve worked in B2B services, a digital marketing agency, or a SaaS setting
You’ve run lead-generation campaigns and partnered with Sales to support pipeline growth
You understand buyer personas, customer journeys, funnels, CRM, automation, email, content, LinkedIn, landing pages, and analytics tools

Who this fits

This role suits someone who can handle several projects in a fast-moving environment while communicating with Sales, agencies, stakeholders, and leadership. You’ll work on-site in El Sheikh Zayed City, Sunday through Thursday, from 9:00 AM to 6:00 PM with a one-hour break.

From the employer

Summary

Nasoft is hiring on behalf of Makaseb for a B2B Marketing Manager.

We are looking for a strategic and results-driven marketing professional to lead B2B marketing initiatives that drive demand generation, strengthen brand positioning, and support business growth. The ideal candidate will develop and execute data-driven marketing strategies, generate qualified leads, and collaborate closely with Sales and cross-functional teams to optimize the customer journey and maximize marketing performance.

Responsibilities:

Develop and execute the overall B2B marketing strategy aligned with business goals.
Identify target industries, customer segments, and buyer personas.
Build and manage quarterly marketing plans and campaign calendars.
Plan and execute lead generation campaigns across multiple channels.
Oversee website content, landing pages, email marketing campaigns, and social media.
Develop lead nurturing workflows to improve conversion across the customer journey.
Collaborate closely with the Sales team to create presentations, case studies, and sales enablement materials.
Conduct market, customer, and competitor research to identify growth opportunities.
Monitor campaign performance, lead quality, pipeline contribution, and marketing ROI.
Manage marketing budgets, external agencies, and marketing technology platforms.
Analyze campaign data and provide actionable recommendations to improve performance.
Prepare regular reports and present marketing insights to leadership.

Requirements

Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
3–5 years of experience in B2B Marketing, Growth Marketing, or Demand Generation.
Previous experience in a B2B services company, digital marketing agency, or SaaS environment is required.
Proven experience in developing and executing lead generation campaigns.
Strong understanding of customer journey mapping, buyer personas, and marketing funnels.
Experience collaborating closely with Sales teams to support pipeline growth.
Knowledge of CRM systems and marketing automation tools.
Experience with email marketing, content marketing, LinkedIn marketing, and landing page optimization.
Familiarity with marketing analytics tools such as Google Analytics (GA4) and Looker Studio or similar platforms.
Strong analytical, communication, project management, and stakeholder management skills.
Ability to manage multiple projects in a fast-paced environment.

Benefits

Working Conditions & Benefits:

Working days: 5 days (From Sunday to Thursday).
Working Hours: 9 hours (9:00 AM – 6:00 PM), including a 1-hour break.
Social Insurance.
Professional growth and learning opportunities.
Gym Subscription Discount.

Job Tybe: On-Site ( El Sheikh Zayed City)