Digital Marketing Coordinator
At a glance
Mid-level Digital Marketing role at MyRunway. Cape Town · full-time.
Pay not stated Digital Marketing salary
growthroles summary, based on the employer's posting.
What you'll do
- Run campaigns across Google, Meta, TikTok and email, shaping them to drive customer action
- Use campaign data to find where shoppers leave carts and improve the path to purchase
- Track CTR, CPC and ROAS to judge performance and guide campaign changes
- Brief creative partners on content that attracts attention and converts
- Improve search visibility and test automation, AI tools and programmatic advertising
What you bring
- A marketing degree or diploma
- At least three years managing digital campaigns, with e-commerce experience as a plus
- Practical experience with Google Analytics, Meta Ads, SEO tools and CRM systems
Who this fits
This mid-level coordinator role suits someone who pairs campaign analysis with creative judgment and enjoys testing new approaches. The role is based in Cape Town and is hybrid.
From the employer
Once upon a time in the land of online fashion…
People were scrolling. Clicking. Abandoning carts at 2 a.m. And the world was full of ads that… honestly, nobody cared about. Enter: you.
This isn’t a "post pretty pics on Instagram and hope for the best" role. We need someone who can dive into the numbers, turn clicks into sales, and still laugh when Meta changes the algorithm… again.
At MyRunway, we bring designer brands to savvy South Africans at unbeatable prices and we need a Digital Marketing Coordinator to make sure everyone knows it.
What you’ll actually be doing
Launch campaigns that matter: Google, Meta, TikTok, email… if people see it, you made it irresistible.
Dive into data: Figure out why someone ditched a cart at 2 a.m. and fix it. Or better, make sure it never happens again.
Be a performance detective: CTRs, CPCs, ROAS, you’ll know them like your favorite Netflix show.
Team collaboration: Work with creatives to make content that looks fire and converts.
SEO & content wizardry: Make sure MyRunway shows up everywhere people are looking.
Experiment like a mad scientist: Automation, AI tools, programmatic ads, if it can work, you’ll test it.
Bridge builder: Product, dev, ops, creative, make campaigns land across all corners of the company.
What we need from you:
A marketing degree/diploma
3+ years running digital campaigns (bonus if e-commerce experience).
Hands-on experience with Google Analytics, Meta Ads, SEO tools, and CRM systems.
A knack for storytelling through numbers and visuals.
Creative, curious, and unafraid to question the status quo.
What’s in it for you:
The freedom to test wild ideas, and the data to know if they worked.
Work with a smart, passionate, fun-loving team.
Room to grow, experiment, and leave your fingerprints on a brand that’s scaling fast.
Flexible, collaborative culture that values results over rigid rules.
If you can make ads sing, numbers dance, and abandoned carts rethink their life choices - let’s talk.
MyRunway is committed to transformation and redressing of past inequalities. Our employment equity goals will be taken into account in our selection process.
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