Field Multicultural Marketing Strategist

MSX International Open · verified Aug 21, 2026

On-site New York Full-time Mid-level General Marketing

Mid-level General Marketing role at MSX International. New York · full-time · $110,000–$150,000 base.

SalaryStated by MSX International

$110,000 – $150,000

Base salary for this role, in USD per year, as published in the posting.

This role, from MSX InternationalOur estimate for the market: $85,000–$146,500

In line with the market median of $120,000 for mid-level general marketing roles in New York.

Worked out from 77 postings that stated pay, median $120,000. Last updated Aug 21, 2026.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Build and launch integrated campaigns that engage Hispanic consumers, increase vehicle sales, and strengthen brand loyalty
Help dealerships use demographic and local-market insights to focus their advertising
Explain the business value of multicultural marketing investment to dealer leadership
Set measurable targets, monitor results, and keep dealers accountable for progress
Connect dealership teams with the broader leadership group on Hispanic-community engagement

What you bring

Fluent Spanish and a strong grasp of Hispanic culture, values, and buying behavior
At least two years in automotive digital marketing and business development
A bachelor's degree plus experience with dealer groups and dealership staff at every level
Confidence with digital marketing platforms, analytics, Excel pivot analysis, and PowerPoint
A record of multicultural marketing results, with Hispanic experience required and African American or Asian experience preferred

Who this fits

This role suits a mid-level marketer who understands automotive dealerships and can work closely with dealer leaders and frontline teams. You will work onsite in New York and focus primarily on Hispanic audiences. Automotive experience is strongly preferred, while African American and Asian market experience is an added preference.

From the employer

MSX has been a trusted partner to leading vehicle manufacturers, their retailers, and mobility organizations globally for more than 30 years. Our unwavering commitment is to help our clients transform their businesses and effectively manage operations in the areas of: Sales Performance; Repair Optimization and Compliance; Parts and Accessories Sales Performance; and Consumer Engagement. With our global teams, industry expertise, and the power of technology, we design and deliver tailored, sustainable, and innovative solutions and services that help our clients optimize their operations and captivate their customers.

As an Amplify Focus Audience Strategist, you will act as an accountability partner in shaping dealers’ engagement with the Hispanic community. Your primary responsibility will be the development and implementation of integrated marketing initiatives that effectively resonate with Hispanic consumers. Key objectives will be driving vehicle sales and increasing brand loyalty. This position requires marketing expertise, preferably within the automotive industry, as well as a deep understanding of Hispanic culture, values, and consumer behavior. Knowledge of other multicultural markets, preferably African American and Asian markets, is also desired. In this role, you will collaborate with client's dealerships to help them understand consumer demographics and localities to create targeted advertising. You will act as a liaison to the leadership team, ensuring they understand the benefits of their investment in multicultural marketing.

Fluent Spanish speaker
Experience working with a large Dealer group and/or dealership personnel at all levels including Dealer Principal/General Manager, Sales Manager, Sales Consultant and F&I
Knowledge and understanding of various dealership processes and environments
Ability to set clear, measurable goals and maintain dealer accountability through regular progress tracking
Strong knowledge of digital marketing tools, platforms, and analytics
Excellent communication and relationship-building skills
Proven track record of success in multicultural marketing- Hispanic a must, African American and Asian Preferred.
Marketing/advertising media budget planning
Proficient with Excel (pivot and data interpretation) and Power Point
Minimum 2 years' experience in digital marketing and business development in the automotive industry.
Automotive experience strongly preferred.
Bachelor's degree required

The wage range for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets, experience and training, and other business and organizational needs. The disclosed range estimate may not have been adjusted for the applicable geographic differential associated with the location at which the position may be filled. At MSXi, it is not typical for an individual to be hired at the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current annual range is $110k to $150k based on current experience.

MSX International is an Equal Employment Opportunity Employer committed to employing a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability and protected veteran status, age, or any other characteristic protected by law.