Director, Marketing Activation & Category Solutions (12mth Contract)

Requisition ID: 40167

Cheers to creating an incredible tomorrow! 

At Molson Coors, we tackle big challenges and defy the status quo. With a proud legacy of excellence, an incredible portfolio of beer, seltzers, spirits, and non-alcohol brands, and a bold vision for our future... we’re on the path to transforming the beverage industry. That requires remarkable individuals who are curious, tenacious, and never afraid to fail forward.

We seek, value and respect everyone’s unique perspectives and experiences knowing that we are stronger together. We collaborate as a team and celebrate each other’s successes.

Here’s to crafting careers and creating new legacies.

Crafted Highlights In the role of Director, Marketing Activation & Category Solutions (12-Month Contract) working in Toronto, ON, you will be part of the Commercial Leadership Team. You will lead Molson Coors Canada's Shopper Marketing, Customer Marketing, Category Solutions, and Sales Enablement functions while driving category growth strategies and commercial planning across our entire portfolio. This role plays a critical part in connecting brand strategy, customer strategy, and category leadership to drive sustainable growth and achieve our long-term business objectives. This position reports to the VP Commercial Operations and works closely with the Commercial Leadership Team, Strategy & Capabilities teams, Sales, Marketing, Finance, Executive Leadership, external agencies, data partners, and key customers across Canada. What You'll Be Brewing

• Lead Canada's Category Strategy and below-the-line marketing strategy to ensure our portfolio is positioned effectively with the right customers and channels.
• Drive Growth Planning, Joint Business Planning, marketing planning, and resource allocation to support strategic and financial objectives.
• Lead and develop a high-performing team, fostering capability building, engagement, succession planning, and professional growth.
• Deliver volume, revenue, profit, and market share objectives through category management, customer marketing, shopper marketing, and sales enablement initiatives.
• Influence strategic decisions across multiple business functions while serving as a key liaison between Commercial, Strategy & Capabilities, and Executive Leadership teams.
• Build strong partnerships with internal stakeholders, customers, agencies, and vendors to modernize selling capabilities and accelerate business performance.

Key Ingredients

• You are an authentic leader who values diverse perspectives and creates an inclusive environment where people can perform at their best.
• You have a Bachelor's degree or equivalent experience in Business, Marketing, Commerce, or a related field.
• You have 10+ years of progressive experience in Sales, Marketing, Category Management, Customer Marketing, Shopper Marketing, or related commercial leadership functions.
• You have experience partnering with executive leadership teams and leading initiatives across multiple functions and stakeholders.
• You have strong knowledge of category management and shopper marketing principles, preferably within the consumer packaged goods industry.
• You have demonstrated success leading organizational transformation, change management, and capability development initiatives.
• You have experience managing customer relationships and supporting commercial growth through category and customer marketing strategies.
• You understand trade practices and regulatory requirements across Canadian provinces.
• You build meaningful relationships and collaborate effectively to deliver business results.
• You take accountability for outcomes while acting with integrity and honoring commitments.
• You have a passion for developing people through coaching, mentorship, and leadership.

Beverage Bonuses:

• Flexible work programs that support work life balance including a hybrid work model of 4 days in the office
• We care about our People and Planet and have challenged ourselves with stretch goals around our key priorities
• We care about our communities, and play our part to make a difference – from charitable donations to hitting the streets together to build parks, giving back to the community is part of our culture and who we are
• Engagement with a variety of Business Resource Groups, which can provide volunteer opportunities, leadership experience, and networking through the organization
• Ability to grow and develop your career centered around our First Choice Learning opportunities
• Access to cool brand clothing and swag, top events and, of course... free beer and beverages!
• Work within a fast paced and innovative company, meeting passionate colleagues and partners with diverse backgrounds and experiences

Molson Coors is an equal opportunity employer. We invite applications from candidates of all backgrounds, race, color, religion, sex, national origin, age, disability, veteran status or any other characteristic. If you have a disability and believe you need a reasonable accommodation during the application or recruitment processes, please e-mail jobs@molsoncoors.com.