Brand Development Manager
Mid-level Brand Marketing role at Molson Coors. Essex · £35,800–£46,900 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll expand brand distribution, volume and share across East Anglia's independent free-trade territory
- You'll strengthen customer and wholesale relationships with insights and solutions that support business growth
- You'll use reporting, data and market intelligence to find opportunities, set priorities and track results
- You'll manage outlet activation, territory routines and CRM use while coordinating with internal and wholesale teams
What you bring
- You have customer-facing sales experience in on-trade, FMCG, drinks, hospitality or wholesale settings
- You can turn data, reporting and market information into plans against sales and distribution goals
- You negotiate well and influence customers and stakeholders toward mutually valuable outcomes
- You organise territory activity, keep records accurate and deliver consistently in a competitive environment
Who this fits
You'll suit a commercially minded sales professional who enjoys field work, relationship building and helping customers succeed. You need to live in the territory, within about thirty minutes by car of its boundary, or within one hour and forty-five minutes of the most distant customer.
From the employer
Why You Should Join Us
At Molson Coors, we've been bringing people together over a cold beer for more than 200 years. Our award-winning portfolio includes beloved brands such as Cobra, Coors, Carling, Madri Excepcional and Blue Moon, our diverse range also features popular brands like Aspall, Rekorderlig, Staropramen, Doom Bar, and an expanding premium spirits line. As a global leader in the beverage industry, we are deeply committed to promoting responsible drinking and driving sustainability.
With a presence in over 100 countries and a team of 16,000 employees, we are dedicated to fostering a sustainable future for our communities and championing responsible drinking worldwide.
Joining us means becoming part of a company that values tradition while innovating to meet the evolving tastes of our consumers. We believe in celebrating all of life’s moments together and making a positive impact in the world.
About The Role
As a Brand Development Manager, you'll play a key role in growing the presence and performance of Molson Coors brands across the Independent Free Trade channel within your territory.
Working closely with customers, wholesale partners and internal teams, you'll drive distribution, unlock new growth opportunities and deliver sustainable volume growth. Combining commercial insight, relationship building and category expertise, you'll help our brands win in outlet while creating exceptional customer experiences.
This is a field-based role offering the opportunity to make a real commercial impact in a fast-paced and competitive market.
Please note: Due to the travel requirements of this role, you'll need to live within the territory, within approximately 30 minutes of the territory boundary by car, or within 1 hour 45 minutes of the furthest customer location.
What You'll Do
- Drive growth across your territory - Grow distribution, volume and market share for Molson Coors brands by strengthening existing customer relationships, unlocking new opportunities and delivering sustainable growth through the wholesale and indirect route to market.
- Build valuable customer partnerships - Develop trusted relationships with customers and route-to-market partners, using category insights, commercial expertise and value-adding solutions to help customer grow their businesses while delivering strong commercial outcomes
- Use insight to maximise performance - Leverage data, reporting tools and market intelligence to identify opportunities, prioritise activity, monitor performance and make informed decisions that deliver against territory objectives.
- Deliver brilliant execution - Ensure excellent in-outlet activation, disciplines territory management and effectuve use of CRM systems, while working collabortively with internal teams and wholesale partners to execute plans and maximise return on investment.
About You
We're looking for a commercially driven sales professional who enjoys building relationships, delivering results and helping customers succeed.
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On-trade, wholesale or FMCG sales experience – You have experience driving growth within a customer-facing sales environment, ideally across On Trade, FMCG, drinks, hospitality or wholesale channels.
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Commercial and analytical mindset – You're confident using data, reporting and market insights to identify opportunities, build plans and deliver against sales and distribution targets.
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Relationship and influencing skills – You build trusted partnerships with customers and stakeholders, using strong negotiation skills and commercial acumen to create win-win outcomes.
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A proactive, organised approach – You can effectively manage a territory, prioritise your time, maintain accurate data and consistently execute plans in a fast-paced and competitive environment
We know not everyone will meet every requirement. If you’re excited about this role and believe you can make a difference, we’d love to hear from you.
About Us
- We’re one of the UK’s Most Attractive Employers winning the Top Employer award for the last 13 years.
- Flexible work programmes to ensure a work life balance is maintained such as our market leading Moments That Matter for significant moments in your life.
- Commitment to the physical and mental wellbeing of all our people reflective of our People First value.
- We’re committed to raising industry standards and leaving a positive imprint on our employees, consumers, communities, and the environment.
Molson Coors; Brands to Love, Careers to Last Molson Coors Beverage Company is an Equal Opportunity Employer, and we seek, value and respect everyone’s unique perspectives and experiences knowing that we are stronger together.
Our aim to build a skilled and highly engaged workforce that unites around our shared values and reflects our diverse marketplace; and foster a workplace where all employees’ unique talents, skills and perspectives are valued and leveraged – where all people feel that we are #BetterWithYou.
This makes our talent strategy simple – we want the best talent in all our roles, regardless of their background. We are Disability Confident Committed.
If you require any additional assistance or adjustments in advance of, or during the application and/or hiring process, please contact us at careers@molsoncoors.com.
We want you to succeed and will be happy to support you.
Pay and Benefits:
At Molson Coors, we’re committed to paying people fairly and equitably for the work they do.
Our Total Rewards package includes a base salary of £35,800.00 - £46,900.00 (posting salary range) plus a 28% target annual bonus, alongside a comprehensive benefits offering designed to support different needs and life stages. Benefits are flexible and include health, dental and vision coverage, a pension with up to 10% employer match, wellbeing support, an Employee Assistance Programme, life leave, and 31 days’ annual leave plus 3 bank holidays, with the option to buy or sell additional holiday.
The salary range shown above reflects what we, in good faith, believe we would pay for this role at the time of posting. Final pay is based on a number of non‑discriminatory factors, such as required work location, previous experience, skills and internal equity.
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